Continuing the success of the ‘Ginebra Ako’ campaign last 2018, Ginebra San Miguel is back with a music video that highlights the ‘Never Say Die’ attitude of Filipinos.

Created by Aspac-DAN, the online video consists of different vignettes that depict the real grit and determination Filipinos show when faced with struggles in life.

In an effort to make every story as authentic as possible, real people were casted to recreate the challenges they face in their line of work like a real farmer and a real Badjao diver depicting themselves.

Ginebra also highlighted its brand ambassadors: Gold Medalist Weightlifter Hidilyn Diaz, Barangay Ginebra’s MVP Scottie Thompson and 2015 Miss Universe Pia Wurtzbach, who is also this year’s Ginebra Calendar Girl. The video showcased their humble roots and the work they did to be where they are today.

Quest once again took the helm in creating the anthem accompanying the video, bringing a fresher flavor by transforming last year’s version into a more upbeat and youthful tune. International-acclaimed singer KZ Tandingan and fan-favorite rapper Loonie were also featured in the song.

In just three days, the video has already gained over 3 million views.

Watch the full video:



Client: Ginebra San Miguel

Marketing Manager: Ron Molina

Group Brand Manager: Glenn Miguel

Brand Manager: Tooper Tupaz

Assistant Brand Manager: Chey Mayuga

Brand Assistant: Jen Guevarra

Brand Assistant:  Kelly Borigas

Agency: Aspac-DAN

Chief Executive Officer: Susan Dimacali

Executive Creative Director: Masako Okamura

Creative Director: Paolo De Leon

Senior Art Director: Aries Balderama

Senior Copywriter: Eboy Jose

Division Head: Abby Espiritu

Associate Account Director: Genie San Juan

Account Manager: Colin Badidles

Production House: Yellow Brick Road Productions

Director: Jessel Monteverde

DOP: Christian Halili / Takeyuki Onishi / Shem Hampac

Assistant Directors: Sunny Dumayas / Alwyn Uytingco

Executive Producer: Ingrid Bonnevie

Producer: Dhang Santiago / Gave Macalintal / Cookai Pamintuan

Production Designer: Dennis De Castro

Casting Director: Geneive Mercado

Post-Production: HueMedia Creatives

Audio Post-Production: LoudBox Studios