Continuing the success of the ‘Ginebra Ako’ campaign last 2018, Ginebra San Miguel is back with a music video that highlights the ‘Never Say Die’ attitude of Filipinos.
Created by Aspac-DAN, the online video consists of different vignettes that depict the real grit and determination Filipinos show when faced with struggles in life.
In an effort to make every story as authentic as possible, real people were casted to recreate the challenges they face in their line of work like a real farmer and a real Badjao diver depicting themselves.
Ginebra also highlighted its brand ambassadors: Gold Medalist Weightlifter Hidilyn Diaz, Barangay Ginebra’s MVP Scottie Thompson and 2015 Miss Universe Pia Wurtzbach, who is also this year’s Ginebra Calendar Girl. The video showcased their humble roots and the work they did to be where they are today.
Quest once again took the helm in creating the anthem accompanying the video, bringing a fresher flavor by transforming last year’s version into a more upbeat and youthful tune. International-acclaimed singer KZ Tandingan and fan-favorite rapper Loonie were also featured in the song.
In just three days, the video has already gained over 3 million views.
Watch the full video:
Client: Ginebra San Miguel
Marketing Manager: Ron Molina
Group Brand Manager: Glenn Miguel
Brand Manager: Tooper Tupaz
Assistant Brand Manager: Chey Mayuga
Brand Assistant: Jen Guevarra
Brand Assistant: Kelly Borigas
Chief Executive Officer: Susan Dimacali
Executive Creative Director: Masako Okamura
Creative Director: Paolo De Leon
Senior Art Director: Aries Balderama
Senior Copywriter: Eboy Jose
Division Head: Abby Espiritu
Associate Account Director: Genie San Juan
Account Manager: Colin Badidles
Production House: Yellow Brick Road Productions
Director: Jessel Monteverde
DOP: Christian Halili / Takeyuki Onishi / Shem Hampac
Assistant Directors: Sunny Dumayas / Alwyn Uytingco
Executive Producer: Ingrid Bonnevie
Producer: Dhang Santiago / Gave Macalintal / Cookai Pamintuan
Production Designer: Dennis De Castro
Casting Director: Geneive Mercado
Post-Production: HueMedia Creatives
Audio Post-Production: LoudBox Studios