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Grey Group Indonesia announces senior management additions

JAKARTA – Grey Group Indonesia has announced the dual appointments of Sawitri Hertoto (Head of Activation) and Nugroho Nurarifin (Executive Creative Director) from McCann. Based in Jakarta, they will report to Monika Rudijono (President Director, Grey Group Indonesia).

Sawitri returns to Grey from McCann, where she was previously Group Brand Director managing the L’Oreal Paris, Maybelline New York, and Cathay Pacific accounts. In addition, she also oversaw all Activation, Shopper Marketing, Digital, and ATL-related activities. With 15 years of experience in Marketing, her distinguished career included a previous stint at Grey, where she was instrumental in setting up the Shopper Marketing division. In her current role, she will lead all activation capabilities and bolster Team P&G’s offerings. Her move is aligned with recent instances of ex-Grey staff returning to the network, with Arun Raman of GREY group India the most prominent example. ”It’s great to be back at Grey and I am looking forward to taking on this role and working closely with the Grey team in order to take the work up to the next level”, said Sawitri.

Nugroho joins the ranks of Grey Group Indonesia as an Executive Creative Director. A highly-acclaimed creative who prides himself on delivering impact through stories of human connection, his decade-long career include previous stints with the McCann Worldgroup, and fellow WPP agencies Ogilvy & Mather, and Young & Rubicam. Formerly the Global Creative Lead for Kopiko Candy at McCann, his portfolio of former clients include L’Oreal Paris, Wyeth, and Nestle Breakfast Cereals (Koko Krunch). “Joining Grey represents a major opportunity and a great step forward for my creative growth and journey. I love a challenge, and look forward to being at the center of some amazing new work”, said Nugroho.


Monika Rudijono (President Director, Grey Group Indonesia) said: “Having Sawitri and Nugroho onboard aligns perfectly with our latest direction, to focus on our digital offerings for maximum traction. Sawitri knows the network well, and having her back at Grey represents a major strategic triumph. As an award-winning creative, Nugroho brings with him a wealth of experience, having worked with some truly innovative brands. I have no doubt that they will raise the benchmark of Grey’s Famously Effective creative output.”

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