Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

Pepsodent launches world-first ‘Dentfluencer’ academy in Indonesia
JAKARTA, INDONESIA – Unilever Indonesia’s oral care brand Pepsodent has launched TeethTalk Academy for Dentfluencers, the world’s first-of-its-kind social media…
Read More » -

Lipton taps Ice-T to reclaim the peach emoji in #RespectThePeach campaign
LONDON, UK – Lipton Peach is arguably Lipton’s most iconic flavour. But in social culture the peach emoji currently does…
Read More » -

Skinny turns phone calls into a new ad channel with prize-winning twist
AUCKLAND, NEW ZEALAND — What if your next phone call could win you a ride-on lawn mower… or even a brand-new…
Read More » -

Cushelle, Publicis London launch world’s first flushable magazine
LONDON, UK – Publicis London and Cushelle have unveiled Porcelain, the world’s first flushable magazine which promises to level up the…
Read More » -

Café de Coral, dentsu Hong Kong turn breakfast into a cultural must
HONG KONG – Café de Coral has partnered with dentsu Hong Kong to inject fresh, feel-good energy into the brand’s…
Read More » -

adidas Originals, dentsu Hong Kong turn local football heritage into immersive experience
HONG KONG – adidas Originals collaborated with dentsu Hong Kong to deliver a culture-driven experiential activation at ComplexCon Hong Kong.…
Read More » -

Colenso BBDO turns testicular cancer checks into a winning game
NEW ZEALAND – Testicular Cancer NZ, JAC & TikTok For Good have joined forces with Colenso BBDO to create the…
Read More » -

Almaty’s ‘Unity’ installation turns viral rescue into lasting symbol of solidarity
ALMATY, KAZAKHSTAN – The art installation “Unity” was unveiled with the support of ForteBank JSC on the embankment of the…
Read More » -

OldTown White Coffee goes cold in new regional campaign with Kingdom Digital
KUALA LUMPUR, MALAYSIA — As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not…
Read More » -

KFC’s BELIEVE platform returns, searching for the ultimate chicken devotee
LONDON, UK – For two years, KFC has given the world something to believe in: chicken. Today, the brand launches…
Read More » -

McDonald’s UK, Leo UK turn nostalgia into collectible culture with CARDS
LONDON, UK – McDonald’s UK and Leo UK have today launched CARDS, a new promotion inspired by the brand’s long-standing…
Read More » -

foodpanda, GUT Asia launch Make Life Delicious brand platform across Asia
ASIA – foodpanda has partnered with creative agency GUT Asia to unveil Make Life Delicious, a new brand platform celebrating how…
Read More »












