Grey Bangkok starts the year on a strong note, with its win of the Siam Park City account that it took from incumbent Y&R which held the account for a period of two years. Tasked with developing the entire portfolio of above-the-line advertising for Siam Park City, the agency will serve as a brand partner, providing strategic counsel on long-term product/service evolution.
Work on an initial project will debut from January this year, following which the agency hopes to work on a two-year basis with the client.
Pattaraporn Wongmesak, Associate Vice President & Country Manager for Grey Group Thailand says, “This client is the very first 100% local Thai business we have acquired since I came on board in April 2009. I hope this success will open many more doors for us, enabling us to do business with other Thai clients. This project would have never come true without the vision of our Chairman & CEO, Grey Group Asia Pacific, Nirvik Singh and the commitment of local and regional teams all working towards the same goal.”
Siam Park City is one of Bangkok’s largest amusement parks.
adobo magazine. The Word on Advertising.
