Singapore – Fulford Public Relations, Leo Burnett and ZenithOptimedia announce their appointment by the Ministry of Manpower (MOM) in Singapore as the creative consortium for the government agency’s publicity effort to promote Work-Life harmony in the workplace.
With this win, the creative consortium is tasked with implementing an integrated marketing and communications campaign aimed to dial-up awareness on the benefits of implementing Work-Life programmes in today’s fast-paced and competitive work environment through events such as the biennial Work-Life Excellence Award, which recognizes businesses that are committed to driving successful Work-Life strategies.
“As an owner of an SME in Singapore, I understand the challenges that other businesses may have when it comes to implementing a good Work-Life harmony programme. Some companies have the misperception that Work-Life strategies means lower productivity, not realising happy employees are in fact a productivity booster. We are pleased to have this opportunity to communicate the benefits of Work-Life harmony to others,” said Linda Fulford, Fulford Public Relations, managing director
“We are honoured to be chosen the creative advertising agency for MOM’s Work-Life Harmony campaign this year. We are confident that the campaign, which is developed by putting people at the centre of our mindset, will draw the desired attention and inspire more employees and employers to work together to achieve a better balance between work and life,” said Tan Kien Eng, Leo Burnett Group Singapore & Malaysia CEO
“We are delighted to be awarded this MOM account and are committed on rolling out the best media strategy and achieving the results that the agency desires to reach out to key influencers in today’s business context,” said Vikram Bansal, ZenithOptimedia managing director. 

