GLOBAL – JWT has announced the appointment of Juhi Kalia as ECD on the Lux Global Team, starting 15 July 2010. In this role, Juhi will report directly to Tay Guan Hin, Regional ECD, JWT Southeast Asia and Global ECD of Lux, and will work closely with the Lux Global creative teams. She will be based in Singapore.
Juhi joins from Saatchi and Saatchi Indonesia where she was the ECD. In just over one and a half years, she helped to win multiple pitches, contributed towards growing the business organically, raised client appraisal scores and raised the creative profile of the agency. She helped take the agency from a few metals the previous year to a close runner up for Agency of the Year at the local Citra Pariwara show and helped lead the agency’s first ever haul at Cannes.
On Juhi’s appointment, Tay Guan Hin said, “I had the privilege of working with Juhi before and know that she has a strong strategic mind and her attention to detail is second to none. Her impressive credentials combined with our other top global Lux creative teams means we are well positioned to continue driving forward Lux creative globally in the key areas of consistency, coherence and excellence in execution.”
Previously, Juhi worked at JWT Jakarta where within one year as ECD, she took the office from 11th position to 2nd, achieved Agency of the Year at the National Show and created history by picking up the first Cannes Lion for the country. Prior to this role, Juhi worked for Lux locally and produced some of the most memorable ads in Jakarta.
