ASIA-PACIFIC – SINGAPORE – MAY 2011– Retail and shopper marketing specialist agency The Integer Group has further boosted its Asia Pacific hub with the appointment of Mikimasa Hamamatsu as Senior Account Director to lead the Integer Singapore team.
Most recently with Saatchi & Saatchi Fallon in Tokyo, Mikimasa brings with him over a decade of advertising experience in pan-regional account management, counting blue-chip brands such as Reebok, Sony, Callaway, SK-II and Mattel in his past care. In his last remit as Account Director for Novartis, Japan, he was also responsible for the Voltaren and Lamisil brands across eight countries in the Asia Pacific region.
Commenting on his appointment, Mikimasa said, “My work with consumer brands made it the next logical step up to switch to the shopper marketing space. This shift in disciplines is really exciting for me as I see this as the future of communications, and can’t wait to be part of one the most respected shopper marketing companies in the world.”
Mikimasa joins Regional Managing Director, Dan Paris and Executive Creative Director, Graham Fordyce in managing existing network clients and dedicated Integer brands in Singapore such as P&G, Havaianas and Asia Square.
“Miki has rare expertise in our industry, combining a wide brand portfolio with experience in the growing China market and APAC region, demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship,” said Dan. “That expertise will be invaluable to Integer as we continue our expansion drive across the region.”
