APAC– R3 Worldwide has released the New Business report for APAC, ranking the top 10 creative and media wins across the region, and providing a broader look into the business, in comparison to the local and regional market.
The top new business wins across the APAC creative industry in August 2020 is dominated by regional clients with 72andSunny topping the list for winning the Adobe global account and Sendle Australia; seconded by VMLY&R for Zespri global.
Havas Worldwide placed thrice in the list for new clients Hong Kong Airport Authority Project, Changi Airport Group, and NTUC Fairprice Project.
Other agencies that hace made it on the list are TSLA for KFC Singapore, M&C Saatchi for Domain Australia, Wunderman Thompson for Nestle Indonesia, and BBDO for Seafood Industry Australia.
Media mandates won in the region were dominated by India and China. MediaCom earned three spots in the list, with the biggest client being Xiaomi Global followed by Tencent Fit China and RoadKing Hongkong.
Meanwhile, Zenith won GAC FCA China, Hong Kong Disneyland and L’Oreal India. Carat came in third for winning Kraft Heinz Global.
Other media agencies that have earned their spots are Mindshare for Zespri kiwi fruit global, Starcom for Udemy India, and Wavemaker for Sun Pharmaceutical Industries.