Isobar, the global digital marketing agency, has promoted Tim Doherty to Chief Creative Officer China.
Currently Creative Partner of Isobar China, Doherty will continue to be based in Shanghai and will report to Jane Lin-Baden, CEO of Isobar China Group. He will take up the role with immediate effect.
In addition to driving the creative vision and offering for clients across China, Doherty will also represent Isobar globally within the Dentsu Creative Galaxy, a senior creative committee designed to foster greater collaboration, created by Dentsu Group Inc., the holding company of Isobar’s parent entity Aegis.
Jean Lin, Global CEO Isobar, said: “As a digital leader in China, we are very clear that creative excellence is the engine for Isobar’s continual growth. China is a key market for our global network and with brands continuing to expand both into and out of China, there’s no doubt that we will see more China led creative work on the global stage in the future. Tim has been a well respected creative lead in the Isobar network since he joined the agency in the summer of 2008. We believe in fostering creative talent at Isobar and are thrilled to promote him to this integral role.”
Jane Lin-Baden, CEO of Isobar China Group, said: “US born Tim is a well-rounded China pro, his work often reflects understanding of both Chinese and western cultures. We believe that creative work from China has to have its own signature to reflect China’s role on the global stage. I am very proud of Tim’s work and leadership over the last six years. I believe that under Tim’s leadership, Isobar China will become a role model for Chinese digital agencies globally.”
Commenting on his appointment, Doherty said: “It is a great honour to be asked to lead the Isobar China creative team. Honestly, I feel triply lucky. First of all, interactive or digital creative is the future. So to work in this field at all is a great privilege. Secondly, I get to lead the kick-ass creative team at Isobar – which is such a world-class, fast-growing company, full of the kindest, smartest people around. And then, thirdly, I get to do all this in the dynamic and exciting market that is China. I mean, it doesn’t get any better than this.”
Doherty has track record of winning awards nationally and internationally. He is behind several years of award winning work at Isobar, including a number of well recognised Coca-Cola digital campaigns including Coca-Cola’s London 2012 Olympic campaign and the recent Coca-Cola 2013 Summer Nickname bottle campaign, which won two Grand Prix awards at the 2013 ROI Festival and 2013 Great Wall of China Advertising Awards.
Doherty’s work has also been recognised by every major industry award show including Cannes Lions, One Show, London International Advertising Awards, Spikes Asia, Asian Marketing Effectiveness Awards, Greater China Click! Awards and the China Interactive Advertising Awards. Prior to Isobar, Tim worked at DRAFTFCB and Ogilvy in New York.
After being with the agency for 10 years, the incumbent Chief Creative Officer, Peter Shen, will depart the agency in May to pursue his own personal endeavours.
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