China
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Campaign Spotlight
Coca-Cola underscores the power of connection through hugs in Paris 2024 campaign via Ogilvy
SHANGHAI, CHINA — In celebration of the Olympic Games Paris 2024, Coca-Cola has launched a multi-touchpoint online and offline campaign themed…
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Campaign Spotlight
100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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Insight
Kawo releases 2024 B2B Social Media Marketing Research Report
SHANGHAI, CHINA — KAWO, the leading social media management platform in China, has launched its 2024 B2B Social Media Marketing…
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Brand & Business
Ogilvy signs cooperation agreement with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD) to promote climate communications
BEIJING, CHINA — Ogilvy yesterday signed a strategic cooperation agreement with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD) to provide businesses with high-impact solutions related…
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Campaign Spotlight
Fred & Farid Shanghai’s ‘Face The North Face’ campaign embraces the freezing outdoors and all its challenges
SHANGHAI, CHINA — The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面),”…
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Campaign Spotlight
Ogilvy gets China’s generation of elders up and moving in ‘Morning Shanghai’ project
SHANGHAI, CHINA — In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building…
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People
McCann Worldgroup China appoints Eve Rong to lead new Influencer Marketing business unit
SHANGHAI, CHINA — McCann Worldgroup China has announced the official launch of its “Influencer Marketing” business unit, which will not only…
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Campaign Spotlight
Shanghai Pilot Health Promotion Center and BBDO China empower people to drink to life
SHANGHAI, CHINA — Ad agency network BBDO continues its dedication to social responsibility through its core value of “Doing the…
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New Business
Centrum appoints McCann Shanghai as strategic and creative partner ahead of 30th anniversary in China
SHANGHAI, CHINA — After a multi-round pitch, McCann Shanghai has won the Centrum China business, appointed as the vitamin brand’s…
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Insight
Insight: Key opinion leaders and live streaming integral to social commerce in China, says Ebiquity
SHANGHAI, CHINA — Ebiquity plc, a world leader in media investment analysis, announced the release of its latest report, “How…
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Press Release
New Business: Chang’an Ford awards digital media duties to Essence in China
SHANGHAI, CHINA — Essence, a global data and measurement-driven media agency that is part of GroupM, announced it has been…
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Music
Music: Legendary Mandopop artist CoCo Lee joins Warner Music China
BEIJING, CHINA — Warner Music China announced today that CoCo Lee, one of the most legendary musical icons in Greater…
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People
People: Ogilvy China expands roles of Yuan Yong and Angel Chen, announces several key promotions
SHANGHAI, CHINA — Ogilvy China today announced several key appointments to further optimize the agency’s structure. Yong Yuan, currently President…
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