Ogilvy & Mather Asia-Pacific has appointed Singapore’s Eugene Cheong as the top creative for Asia-Pacific. A 20-year Ogilvy veteran, Cheong is a former regional head of copy and was also a creative group head at Ogilvy London. In 2007, Cheong and his predecessor Tham Khai Meng (now worldwide creative director) won Cannes Gold Lions for the third year in a row.
The news was greeted with approval at the adobo office, where we still remember Cheong’s bio in our Creative Review 2007: “Eugene is statistically Asia’s most awarded writer. Not bad for someone who flunked English in secondary school.”
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