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J. Walter Thompson Jakarta is Agency of Record for XL Axiata

JAKARTA – J. Walter Thompson Jakarta has won a multi-agency pitch to be Agency of Record for XL Axiata, one of Indonesia’s biggest cellular network operators.

“In a pitch against six multinational agencies, we won one of the biggest prizes in Jakarta. XL is not only a dynamic brand, but Asia’s best performing telco this year,” said Johan Shabudin, Managing Director of J. Walter Thompson Jakarta. “It will be a transformative account for us as we continue our growth in 2017, and one that underscores what this agency stands for – big ideas, for brave clients.”

Indonesia’s telecommunications sector is hugely competitive, with a growing middle class adopting mobile devices to connect the vast archipelago. Falling prices for smartphones and expanding 4G coverage boosted smartphone penetration to almost 50 percent last year, according to industry tracker GSMA Intelligence.


XL Axiata is majority-owned by Malaysia’s Axiata Group Berhad, with the remaining shares listed on the Indonesia Stock Exchange.

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