ASIA-PACIFIC – AUGUST 4, 2011 – Aktiv Digital, the leading pan-regional online media sales house in Asia, has been appointed by RockYou, a leading social gaming company, as its exclusive APAC sales partner.
The partnership will help extend RockYou’s social advertising platform to leading advertisers in one of the fastest growing digital markets in the world. Popular RockYou titles including the award-nominated Gourmet Ranch and the celebrated Zoo World franchise among others are set to be a hit with advertisers in the region.
Through the Rock You platform, Aktiv will be offering targeted IAB (Interactive Advertising Bureau) display advertising and interactive video products across games on the world’s leading social entertainment destination.
RockYou is one of the world’s top 25 Facebook app developers, based on the latest MAU stats from appdata.com. With more than 300 million hours of game play and 8.5 billion display impressions every month, RockYou’s award winning ad platform offers one of the highest value per engagement in the social media business. Clients include global brands such Coca-Cola, Unilever (Sunsilk), Nokia and Reckitt Benckiser (Dettol).
"The RockYou platform enables us to provide the best of both worlds to our FMCG clients: the demographic targeting options unique to Facebook and the rich engagement of Display, Rich Media, and brand integration within apps and games. Aktiv’s Social Platform has proven to be an effective way of reaching our target audience time and again," says Jonathan Joson, strategic planning director, Media Contacts Philippines.
“We’re really excited about rolling out these truly unique video and engagement banner opportunities. It provides our agency partners inventory within the social media environment not available anywhere else and should be a real hit with FMCG advertisers and those looking for truly engaging ad placements”, added Matt Sutton, CEO of Aktiv Digital.
