ASIA-PACIFIC – APRIL 2011 – The Asian Marketing Effectiveness Festival 2011, to be held at the Pudong Shangri-la in Shanghai on May 12 and 13, has released the shortlist for this year’s awards.
From the 111 entries from 11 countries shortlisted in 17 categories, JWT Manila’s "Pier Roxas" campaign for the Nokia N8 is the sole Philippine finalist. The campaign is shortlisted Most Effective Use of Interactive Marketing category, alongside eight other campaigns from Australia, China, Hong Kong, Japan and Malaysia, including another Nokia N8 campaign by Wunderman/AGENDA.
"Pier Roxas" baffled the public when it debuted in October. Eight short film interpretations of his story, all filmed using the N8, were presented in December, with one winner announced on December 15.
Australia, China, Hong Kong, India, Thailand and Singapore lead over a dozen countries from the region in the awards shortlist.
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The Asian Marketing Effectiveness Awards final judging is on May 11; winners will be announced at the awards gala dinner of May 13.
