LONDON – M&C Saatchi, the world’s leading independent communications network, is to launch its latest office in Mexico City.
The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from the highly awarded Marcel and prior to that, JWT. Manolo has been president of the Creative Circle and has served on Cannes Lions juries.
M&C Saatchi believes in having as few offices as necessary, in line with its ‘Brutal Simplicity of Thought’ philosophy. The goal is to have offices in all major territories and geographies. Mexico, with its status as a top 20 in global advertising spend, achieves this goal for the network and brings the total to 26.
Manolo Techera, CCO at M&C Saatchi Chilanga, commented: “There aren’t many secrets in this business. All that really matters is a love for what you do. With M&C Saatchi, I found a passion for simple and powerful ideas. This is all we needed to hear and see to be persuaded to join.”
Alvaro Dopico, CEO M&C Saatchi Chilanga, added: ‘‘It’s an honour that M&C Saatchi has chosen myself and Manolo as their local partners in Mexico. Many agencies talk about integration but we will be fully integrated from the start. I can say this with absolute conviction.”
M&C Saatchi Chilanga will be launching with a publication of Brutal Simplicity of Thought. How it has Changed the World.
Moray MacLennan, Wordlwide CEO at M&C Saatchi, said: “We have a simple formula: The Right Market + The Right People = Success. Identifying the market is easy, finding people like Manolo & Dopico is the difficult part.”
M&C Saatchi was founded in 1995 when Maurice and Charles Saatchi, along with three other key executives, left Saatchi & Saatchi which they had built into the world’s largest advertising company, to start up a new Network.