At the presentation of the KBP Radio Ad Awards 2007, Leo Burnett Manila took home the award for Best Radio Ad of 2007 for the Mr. Clean “Laba Notes 2”.
The spoof of the radio talk format—which leads to the realization that both the radio jock and a female caller once shared the same lover— was among the winners of six categories. Publicis’s Amnesty International “Miss Universe”, which decried the abuse of women’s rights, topped Corporate/Institutional; DDB’s McDonald’s “Hippodrome”, annotating its fastfood menu like a horse race, won for Food; Lowe’s CloseUp “Lunch”, featuring a less-than-hygienic food lover and her “psychic” friend, for Personal Products and BBDO Guerrero for FedEx “Zhang from China”, a companion piece for its “Zhang” TVC, for Services.
By recognizing excellence in the art and craft of radio advertising through the annual Radio Ad Awards, the KBP hopes to encourage the production of radio advertisements that both satisfy the advertiser’s objective and enhances the listener’s enjoyment of radio. Awards are given first to the best radio ad in the six designated categories, and from these the 2007 Radio Ad of the Year (Overall Winner) is chosen. An independent Board of Judges from the advertising sector, the radio broadcasting industry, and the communications education sector chose the recipients of the awards.
Last year’s recipient of the KBP Best Radio Ad Award is BBDO Guerrero for its UNICEF “Bawal” spot.
The awards were handed out in a simple ceremony, at the end of the KBP’s and The Creative Guild’s Radio Day last May 26 in ACCEED,
To hear the winning ads, visit the Audio Gallery at www.adobomagazine.com
