Campaign Spotlight

Campaign Spotlight: Publicis Dublin creates ‘The Perfect Match’ for Heineken® Ireland

CORK, IRELAND — Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend.

The campaign was created by Publicis Dublin for Heineken® Ireland and includes TV, data-informed digital, social, and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC – which was filmed by director Karien Cherry & produced by Outsider – focusses on rivalry, and follows three couples, pitted against each other as their different Rugby teams face off. As tensions rise, viewers watch them press pause on love while their teams battle it out.


The TVC marks the start of a busy, integrated campaign period for Heineken sport, with the knockout stages of the Heineken Champions Cup taking place in April and May before the delayed staging of the Heineken-sponsored Euro 2020 begins in June.

Jimmy Murphy, Business Director at Publicis commented: “It’s very unusual for local markets to create campaigns of this size for Heineken® (the brand is headquartered in Amsterdam) and so we were keenly aware of the incredibly high creative and production standards demanded by such an iconic brand. Although it was conceived and produced by Publicis Dublin for Heineken® Ireland, we worked closely with our colleagues in Heineken Global and Publicis Groupe to make sure we hit the mark. We’re very happy with the campaign.”

Ronan McCormack, Senior Brand Manager, Heineken Ireland, said: “It’s been a challenging 12 months for everybody but at Heineken® Ireland, we are looking forward to some better times ahead and the return of that special match day occasion in the On Trade. This advert taps into that via the world of relationships and rivalries and how they often co-exist. The Heineken® brand is known the world over and particularly here in Ireland, our support for rugby remains as strong as ever. Alongside our Irish agency partners, we’re excited to launch this new ad campaign and look forward to a busy few months of top-class rugby.”

‘The Perfect Match’ brand campaign was developed by Publicis Dublin and Heineken Ireland, in collaboration with agency partners Thinkhouse and Red Star. Heineken® has enjoyed a long and rich heritage in rugby for over 20 years as a title partner of the Heineken® Champions Cup.


Title: ‘Perfect Match’
Agency: Publicis Dublin / Publicis WW
Campaign: ‘Perfect Match’
Advertiser: Heineken®
Brand: Heineken®

Local Creative Team
Board Creative Director: Ger Roe
Senior Copywriter: Peter Dobbyn

Global Creative Team
Global Chief Creative Officer
PWW: Bruno Bertelli

International Coordination Creative Director: Guy Lewis
Associate Creative Director Publicis Italy: Livio Gerosa

Local Client Service Team
Business Director: Jimmy Murphy
Senior Account Director: Ruth McCormack
Global Client Service Director: David Pagnoni
Global Strategy Director: James Moore

Local Agency
Head of Production: Niamh Skelly
Head of Strategic Planning: Chloe Hanratty
Head of Digital: Ed Melvin

Local Client/Brand team
Heineken® Ireland Marketing Director: Wojciech Bogusz
Heineken® Ireland Marketing Manager: Mark Noble
Heineken® Ireland Senior Brand Manager: Ronan McCormack
Heineken® Ireland BTL Activations Manager: Heather McAree

Global Client/Brand team
Global Senior Director Heineken® Brand: Bram Westenbrink
Global Integrated Communication & CMI Manager Heineken® Brand – Daniela Iebba
Global Communication Manager Heineken® Brand: Tanya Lubis

Production Company: Outsider
Director: Karien Cherry
Outsider Producer: Simon Elborne
Service Production: Giant Films
Giant Producer: Jon Ronbeck
DOP: Adam Bentel
Edit: Kobus @ Deliverance
Post Production: Black Ginger

Folding Wave / Will Farrell
Track: Tainted Love by Soft Cell

Other Credits:
Art Director: Lucas Oliveira
Account Executive: Alana Ryan
Assistant Producer: Claire Boylan
Digital Production team: Cian McIntyre,
Cormac O’ Connor.

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