ASIA-PACIFIC – SINGAPORE, JUNE 28, 2011 – Cloudmark, Inc., the global leader in carrier-grade messaging security, today announces the launch of the Cloudmark Mobile Messaging Security Solution, a fully comprehensive security offering which encompasses a global reporting and analysis component, as well as an automated, active messaging filtering solution. The company has also launched its 2011 Mobile Spam Guide (www.cloudmark.com/spamguide), a definitive toolkit designed to help the wider ecosystem address the growing problem of mobile spam.
The Cloudmark Mobile Messaging Security Solution will enable operators to combat ever-evolving messaging threats with advanced mobile anti-virus, subscriber behavior analysis and subscriber preference capabilities. It prevents viruses, malware and malicious code from reaching handsets, identifying infected handsets and helping operators to remediate; protects subscribers from financial fraud with real-time intelligence on ‘bad’ senders and links; prevents spam and other unwanted/abusive content from reaching subscribers and engaging them with a spam reporting channel; and enforces per-subscriber blacklists and whitelists.
Messaging security threats are already a big problem for Asian mobile operators. Recent research conducted by Cloudmark indicated that the top attacks in Asia consisted of 60% loan spam, 33% gambling spam and 7% pharmacy spam. Additionally mobile spam has already had significant impact on operators financially—not just in terms of customer churn costs but also due to the impact that high volumes of spam traffic can have on an already over burdened network.
Alan Ranger, Vice President of Mobile Marketing at Cloudmark, explains: “Mobile spam, fraud and malware have become a real problem for operators and subscribers alike over the last twelve months. The high returns available in the mobile channel have attracted attacks from traditional email spammers, who bring with them 10 years’ experience in avoiding detection in the fixed-line world. Regulation has had some affect on curtailing messaging abuse; however the global mobile community needs to collaborate to prevent these mobile messaging attacks from becoming as prominent as similar attacks in email.”
Building on over ten years’ experience protecting 1.6 billion subscribers globally, the Cloudmark Mobile Platform is the only solution with the ability to report and flag anomalies on the network in real-time, as well as proactively protect mobile operators and their subscribers from new and emerging threats.
The GSMA and Cloudmark have also collaborated to create the GSMA Spam Reporting Service (SRS), a global initiative designed to allow subscribers to report instances of SMS spam to their network.
