New Business: FCB Kuala Lumpur Wins Creative, Digital and Social Media Responsibilities for Hawley & Hazel’s Darlie Brand


KUALA LUMPUR – Hawley & Hazel, the owners of the DARLIE brand has appointed FCB Kuala Lumpur as their creative, digital & social media agency of record for Malaysia following a pitch.

On why FCB was selected, Ian Chew the General Manager of Hawley & Hazel Malaysia said “What impressed us about FCB was their commitment to understand the intricacies of the brand and the category challenges. Their leadership team has been hands-on from the very first meeting. And in the reviews leading up to and during the pitch itself, it was very clear that the work was strategically and creatively on point.”

Shaun Tay Co-owner & CEO of the FCB Malaysia Group on the agency’s latest victory “We’re absolutely ecstatic with the win. It’s a brand that we had really wanted to work with as the people driving it are awesome and their ambitions, utterly inspiring. There’s tremendous opportunity to create work that will unleash the brand’s full potential.”

It’s all smiles at FCB Kuala Lumpur with the agency’s latest win.


About FCB Malaysia

FCB Malaysia is a ‘best of both worlds’ creative force: Proudly 100% Malaysian owner operated yet part the global FCB advertising network. We won A+M’s Overall Agency of Year and Campaign’s Malaysia Creative Agency of the Year (Silver) in 2018 and A+M’s Specalist Agency of the Year in 2019. Our clients include Beiersdorf, RHB, Sharp, Mondelez, Themed Attractions, Resorts & Hotels, The Clorox Company, UEM Sunrise, ICLIF, MISC and Carlsberg.

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