KUALA LUMPUR – FWD Takaful Berhad (“FWD Takaful”) has appointed GO Communications Sdn Bhd (“Go Communications”) as its communications agency of record, with a mandate to launch and amplify their brand presence in the country, while handling PR and marketing-related duties for local initiation.
FWD Takaful offers innovative products, easy-to-understand certificates and a straightforward approach to claims. Their appointment of GO Communications will support their aim to build a successful takaful business in Malaysia and ultimately change the way people feel about takaful.
“It’s truly a privilege to be working with such an exciting brand and we look forward to doing some great things with them as FWD Takaful establishes its presence in Malaysia. FWD Group has developed a unique and highly respected brand presence in the multiple markets where it operates, and we are proud to help fly the flag for them in Malaysia, illuminating the local market with their distinct vision,” said Peter de Kretser, CEO of GO Communications.
“When we entered Malaysia, we needed a committed and like-minded partner to support us in our mission to establish our brand presence. GO Communications has clearly demonstrated tthey are an agency that is both creative and strategic in their thinking to champion the FWD Takaful brand and we’re really looking forward to working with the team.” said Erin Hwang, Chief Marketing Officer of FWD Takaful.