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New Business: Grey Indonesia Wins Brand Consulting Duties for Multidivisional E-Sports Organization: BOOM (Beast On Our Mind)

INDONESIA – Grey Indonesia has been appointed as the brand & social consultancy role for eSports organization: BOOM (Beast On Our Mind). It was Grey Indonesia’s creative thinking and approach in tackling BOOM’s journey to business growth, which gave the agency an edge in the competitive pitch process.

Established in 2016, BOOM is one of Indonesia’s first multidivisional eSports organization born from a belief that there’s an insatiable, hungry beast in everyone, waiting to be unleashed. BOOM has made it their personal mission to search & coach the most promising talent and to awaken that beast to dominate the world stage in professional gaming.

With more than 100+ achievements under their belt, BOOM’s Dota 2 division is the only Indonesian team which has gone on to compete on the international stage. The team is No.1 in Indonesia and is well on their way to becoming No.1 across Southeast Asia.


BOOM’s Chief Executive Officer, Gary Ongko Putera said, “We believe that the beast insides us plays a crucial role in all of life’s successes, and we strongly believe that Grey, like us, with their ‘Famously Effective’ mantra will ensure we get maximum brand impact in the eSports industry locally, and even globally”.

“Grey Indonesia is delighted to partner with BOOM. With eSports recognized as a professional competitive sport in Indonesia, and soon to be an official medal sport at the 2022 Asian Games, we are excited to take BOOM’s brand name to even greater heights”, added Subbaraju Alluri, Chief Executive Officer, Grey Indonesia & Thailand.


About Grey Group

Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognized as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of “World’s 50 Most Innovative Companies.

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