AUSTRALIA – Kimberly-Clark Australia, a leader in personal care, has appointed R/GA Australia to its Kleenex and VIVA brands. With a renewed focus on driving growth through marketing and innovation, R/GA will partner with Kimberly-Clark across their tissue, toilet paper and paper towel categories.
R/GA will be tasked with positioning the brands for growth in Australia and lead the creative go-to-market strategy. Working with Mindshare and The Ship, Kimberly-Clark’s media and shopper agencies respectively, they will challenge go-to-market approaches and execute from shelf to screens.
“We partnered with R/GA as we admire their innovative approach and enthusiasm for us to be bold.” said Kim Wright, Senior Brand Manager – Kleenex. “We are looking forward to working with them closely on our brands that many Australian consumers use every day.”
“We are thrilled to partner with Kimberly-Clark to evolve the positioning of such significant brands in Kleenex and Viva, especially at a time when their products are more important to people than ever,” said Michael Titshall, VP, Managing Director, R/GA Australia. “From our first conversation, it was clear they were an ambitious team, intent on challenging the category; a journey we are pleased to join them on,” he added.
Kimberly-Clark joins a roster of clients which includes Nike, Google, Toyota, Slack, among others.