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New Business: McCann China commences partnership with Alibaba for Beijing 2022 Winter Olympics campaign

SHANGHAI, CHINA – McCann China announced today that it has been newly appointed as the creative partner for Alibaba’s Olympics Campaign, covering marketing, communications and creative services for the Beijing 2022 Winter Olympics.

Alibaba holds a 12-year partnership deal with the Olympics. For the Beijing 2022 campaign, McCann China plans to cut through with touching stories of ordinary people and how the Olympic Games play a meaningful role in their lives. The campaign will share different stories of technological advancement and how they enable the advancement of society and humanity’s development.

Chris Tung, CMO, Alibaba said, “Since 2017, Alibaba has invested and contributed a lot as an Olympic Partner, in order to bring a smarter Olympics to a global audience for the Beijing 2022 Winter competition. The sheer scale of this has raised some fantastic challenges for our marketing and creative partner, from strategy to innovation, all the way through to the management of a massive platform for creative expression. We believe McCann is a great partner to fulfil our needs.”


“Through their unending quest for innovation, Alibaba will leverage new technology to up-level ‘digital Olympics’ in 2022. We are absolutely thrilled to partner with this trailblazing company, marrying McCann’s expertise in creativity with technology to bring an immersive experience of the Olympic spirit to everyone,” said Emily Chang, CEO, McCann Worldgroup China.

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