MELBOURNE, AUSTRALIA — Leading business management platform MYOB has appointed Howatson+Company as the creative lead for its brand advertising across Australia and New Zealand.
Howatson+Company was appointed after a competitive market tender, run by Belinda Watson, head of Design, Agency, and Brand at MYOB.
While MYOB works with several external agencies, as well as their in-house agency, Howatson+Company will take the lead on their brand advertising. The remit spans strategy and creative for internal and external audiences across Australia and New Zealand.
Head of Design, Agency, and Brand Belinda Watson, said there was a true sense of partnership and shared ambition for the business, that stood out during the tender process. “Howatson+Company understood our strategy and the direction of the business. It was clear they took the time to really listen to our challenges and have applied critical strategic thinking and creativity to position MYOB for success.”
Howatson+Company Managing Partner Rebecca Robertson, said “MYOB is a household name with a proven history of helping Australian and New Zealand businesses succeed. We are thrilled to partner with MYOB to help support them in their next stage of growth. The MYOB team acted with such openness and integrity during the pitch process, we can’t wait to bring our shared vision to life.”
The MYOB appointment of Howatson+Company is effective immediately.