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New Business: Now We Collide launches new APAC brand strategy for TMX

MELBOURNE, AUSTRALIA — Now We Collide has been appointed to create the new brand strategy for leading supply chain consultancy TMX, as it expands rapidly throughout Australia and across APAC.

Founded in Melbourne in 2010, TMX works with major consumer brands including UNIQLO, Australia Post, BMW, L’Oreal, Kmart, Asahi, and Coles to create end-to-end digital and supply chain solutions. The business’ success has propelled during the pandemic, attracting significant new investment to enter several new markets across APAC.

Now We Collide was brought on to develop a universal visual identity that would translate across multiple languages and markets to support this growth. The new integrated brand campaign encompasses digital and social media strategy in addition to a full suite of creative for both organic and paid media.


The work is driven by high-end 3D animation and the aesthetic is dynamic, fast-paced, visually informative, and warm to echo TMX’s brand purpose to ‘invent tomorrow.’

Travis Erridge, CEO at TMX commented: “TMX is the leading solutions provider for a number of traditional bricks and mortar retailers which are navigating new digital supply chains. Our new brand strategy firmly establishes our credentials as a true innovator in this space across APAC.

“Now We Collide has been an absolute pleasure to work with. The team’s strategic insights, creative development, and in-house production capabilities have been the perfect combination to provide a new platform for us to continue driving results and focusing on customer acquisition and engagement.

“Navigating through the nuances of each APAC market is no small feat however Now We Collide were experts in providing consistency of message. We’re looking forward to continuing our partnership with Now We Collide as we continue our growth across key markets.”

Keir Maher, Managing Partner & CEO at Now We Collide added: “It’s always a privilege to support a successful Aussie business that’s making such big waves on the international stage.

“The visual identity, language, and style guide of the campaign is very unique in the category and goes to the heart of TMX as an innovator. We’re proud of this campaign that translates TMX’s unique story onto a global platform and best of all, we’re already seeing the strategy provide positive business outcomes for the team at TMX.”

Now We Collide
E.P. & Strategy Director – Keir Maher
Chief Creative Officer – Ryan Bodger
Client Services Director – Naomi Young
Creative Director – Kurt Toohey
Motion Designer – Jamie Hoy
Project Producer – Michele Marquet
Copywriter – John Kerswell

Natalie Liang – Director of Marketing & Communications
Nhung Nguyen – Marketing & Communications Manager, Vietnam
Grace McLean – Marketing & Communications Executive

Partner with adobo Magazine

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