SINGAPORE – Ogilvy today announced the appointment of Joschka Wolf as Customer Experience (CX) Creative Director in Singapore, effective immediately. This newly created position will see Wolf leading the creative direction for the agency’s Digital Transformation capability which helps brands to focus their operations, marketing, and digital touchpoints on the customer journey to achieve business results.

In the last year, Ogilvy’s CX offering in Singapore has seen double-digit growth as a result of a quickly growing client roster that is being served by a fast-growing team of CX experts that has quadrupled in size since 2017.

“Creativity today is leaps and bounds beyond the traditional creative department of years past. Today our vision of creativity is diversified and includes specialists in all forms – be it social, customer experience or technology to name a few. So it was only a matter of time before we appointed a dedicated lead creative for our CX team which has seen rapidly rising demand for their expertise and very healthy growth in recent years. We’re eager for our clients to see how Joschka weaves together creativity with qualitative research, deep data, and technology to deliver sophisticated digital experiences for brands,” said Chris Riley, Group Chairman, Ogilvy Singapore.

In this role, Wolf will lead the team to apply data and technology in creative ways that will accelerate brands’ digital transformation and create superior experiences for customers across all digital platforms. Working as a catalyst between data-driven user experience (UX), technology and creativity, Wolf will report to Tom Voirol, Head of Customer Experience and Commerce, and Melvyn Lim, Co-Chief Creative Officer, both at Ogilvy Singapore.

Wolf said, “I am thrilled to be in a new market with Ogilvy at a time of great transformation for our brand and industry. I love to experiment with the latest in technology, emotionalise data, and always aiming towards creating relevant, delightful and outstanding products, to make customer journeys remarkable, to make brands matter.”

Prior to his recent move to Singapore, Wolf spent seven years at Ogilvy in Frankfurt, Germany, where he led teams designing responsive interfaces for platforms and web applications. His portfolio includes re-defining the banking experience for ING’s re-launch that reached nine million people and serving as the UI/UX lead for NESCAFÉ Dolce Gusto’s global CRM program.