LONDON, UNITED KINGDOM– Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.
After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands.
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen, a brewer who looked to the future, prizing long-term growth over short-term gain. Today Carlsberg Group is a truly global brewer with more than 140 brands in its beer portfolio.
Pathfinder 23 already handles E-commerce creation for brands such as Somersby, 1664 Blanc, Grimbergen, Brooklyn, and Tuborg. The agency is responsible for E-commerce tailored strategy and toolkits creation (including Synthrone, a Brand New Galaxy’s original solution). The contract is valid until 2022.
Michelle Rolf Jensen, Global eCommerce Executive at Carlsberg Group commented: “E-commerce is a growing area of our business and the one we need to focus on with partners who are experienced, forward-thinking, and creative. Pathfinder 23 has already started working on strategic projects and creating E-commerce assets for several of our brands, hence we are looking forward to a huge change in the E-retail environment in 2021.”
Ewa Tkaczyk, Business Director at Pathfinder 23 added: “We’re delighted to work with Carlsberg Group – an iconic brand that stands for the best in their field. We are very much looking forward to help building a significant E-commerce presence and visibility across key markets for the Group. Our experience, know-how and talents will help us to deliver high-quality E-commerce solutions for any brand and market within the Carlsberg Group portfolio.”
