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New Business: Twin Win for Leo Burnett Singapore, Gains Agency-of-Record Appointments by Performance Motors and BMW Asia

Performance Motors Limited (PML) has conferred Agency-of-Record (AOR) to Leo Burnett Singapore just weeks following the agency’s appointment as AOR by BMW Asia in July 2017. Performance Motors is the authorised BMW dealer for BMW cars and motorbikes in Singapore.

The scope of work includes handling integrated communications for Performance
Motors for two years with effect from 1 September 2017.

Commenting on the AOR appointment, Horst Herdtle, Managing Director of Performance Motors, said: “Leo Burnett checked all the right boxes for us. They demonstrated a deep level of understanding into our business; starting from the fundamentals of our operations, to a spectacular perspective on innovation in our market. We were highly impressed with the dynamics of the team and look forward to new and exciting ways to bring Sheer Driving Pleasure to our customers.”


“We are doubly thrilled and extremely humbled to be working with both BMW Asia and Performance Motors. These blue chip brands mirror our appetite for success,” said Serene Koh, GM of Leo Burnett Singapore. “The auto industry moves at a fast-and-fierce speed, and we are committed to steer at the same pace alongside our clients.”

Leo Burnett Singapore is setting up a dedicated unit to handle the BMW Asia and Performance Motors accounts. This is to ensure not only a seamless workflow but also to maintain confidentiality in all work aspects before any campaign material rolls out. 

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