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Ogilvy Indonesia appoints Anne Ridwan as CEO

JAKARTA – Ogilvy & Mather (Ogilvy) has announced the appointment of Anne Ridwan as its new CEO, effective June 2017.

Until recently, Anne was the Chief Executive Officer of Publicis One Indonesia. She was also previously the CEO of Leo Burnett Indonesia from 2012. Anne was named “1 of 20 Women to Watch in 2015” by Campaign Brief Asia – the only Indonesian on the list of 20. She was also named as “2017 Indonesia’s 1 of 100 Business Woman of the Year” by SWA magazine – a leading business magazine in the country.

Anne will be working closely with Ogilvy Indonesia’s executive committee to further accelerate the agency’s growth. In particular, she will be leading the continued development of Ogilvy Indonesia’s services and capabilities for a host of international and Indonesian clients.  This already includes various social media, digital content, performance marketing, influence and production services, plus key creative and strategic brand development services.


Kent Wertime, Co-CEO of Ogilvy Asia Pacific commented, “Anne is ideally suited to leading a very capable and diverse team that we have.  We see Indonesia is undoubtedly one of the most important growth markets in the world, and Anne brings a combination of leadership, strategic, and creative skills to the agency.  Plus, as an Indonesian leader, Anne will help drive our evolution in-step with the changing needs of our staff and our clients in Indonesia.”

Anne has experience leading multi-disciplined agencies.  Plus, she has an in-depth understanding of brand building for various major blue chip clients such as British American Tobacco, Coca-Cola and Unilever.  Anne commented, “Brand Communications is my passion, and I know I will be working with friends and colleagues from various areas of domain expertise with the same passion. Further, I am excited to help continue to shape the agency to answer the evolving needs of local and international clients in Indonesia. I am looking forward to working with the team, and with Ogilvy’s clients, and bring them to the next level”

In recognition of its success and constant innovations, Ogilvy Indonesia was crowned the 2016 Indonesia “Creative Agency of the Year” at the Campaign Asia’s “Agency of the Year” Awards. Ogilvy Indonesia enjoyed double-digit growth in 2016 and projects continued strong growth again in 2017.

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