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Ogilvy & Mather Asia Pacific & Singapore CCO Eugene Cheong Appointed To International Board of Directors For The One Club for Creativity

NEW YORK  — Eugene Cheong, chief creative officer for Ogilvy & Mather Asia Pacific and Singapore, has been appointed to the International Board of Directors at The One Club for Creativity, the foremost non-profit organization celebrating creative excellence in advertising and design.

He is one of nine new appointees to the International Board, and the first creative dedicated to representing Singapore.

“I won my first Pencil in 1988,” said Cheong, who is based in Singapore.  “It occurred to me back then that you didn’t have to be British, American, Dan Wieden or David Abbott to win a Pencil.  You just had to be good.  The One Show was, and still is, the fairest of them all.  For me and the rest of us who live at the peripheral of Adland out in Asia, that says everything.”


“One reason The One Club is so prestigious is because of its exceptional Board of Directors, an impressive group of the most prominent creative professionals from around the world,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “We are thrilled to have Eugene Cheong join the International Board, and look forward to him playing a key role in furthering our mission to support and celebrate the success of the global creative community, and solidifying the relevance of our mission in Singapore.”

In other changes at the organization, FCB global CCO Susan Credle has been named chairwoman of the National Board of Directors.  She replaces José Molla, founder and CCO, The Community, Miami, whose term as chairman has ended.  He will officially hand over the reins to Credle at The One Show on Friday evening, May 11, during Creative Week in New York.

Three industry leaders have been added to The One Club National Board of Directors: Keith Cartwright, ECD, 72andSunny, Los Angeles, Chloe Gottlieb, EVP, CCO US, R/GA, New York, and Fernando Machado, global chief marketing officer, Burger King, Miami.

Other new members of The One Club International Board of Directors are:

  • Pat Baron, CCO, Australia and Chairman, McCann APAC Creative Leadership Council, McCann Melbourne, Australia
  • Sonal Dabral, group CCO, vice chairman, Ogilvy & Mather India, Mumbai (replacing Prasoon Joshi, executive chairman, CEO, McCann World Group India and president. South Asia, McCann Erickson Mumbai, India)
  • Leong Wai Foong, chairman, CCO, BBDO Greater China, Shanghai, China (replacing Dean Sciole, director of marketing, Cadillac China, Shanghai)
  • Mónica Moro, CCO, McCann Spain, Madrid, Spain
  • Masako Okamura, ECD, ASPAC, Dentsu Aegis Network, Manila, Philippines
  • Juliana Paracencio, regional CD, Memac Ogilvy & Mather, Dubai, UAE
  • Luiz Sanches, CCO, AlmapBBDO, São Paulo, Brazil (replacing Nizan Guanaes, chairman, Grupo ABC, São Paulo)
  • Yasuharu Sasaki, ECD, Dentsu Tokyo, Japan (replacing Naoki Ito, CEO, creative director and founder, Party, Tokyo)

Board members, who serve three-year terms, are selected based on three criteria: they must be prominent international creatives, be respected leaders in their given fields, and exert influence in their respective regions.

Responsibilities of Board members include providing input and feedback on the club’s two dozen annual education, professional development, inclusion & diversity and gender equality programs, elevating The One Show and ADC Annual Awards in rankings in their regions, connecting the club with advertising and design universities and schools, and recommending outstanding candidates for awards judges.

The new Board members join a group of global creative leaders who serve as ambassadors for and advisors to the non-profit organization.  The complete list of current National Board members is at, International Board is at 

Swanepoel made special note of José Molla’s term as Board chairman, praising his strong dedication and strategic vision for successfully growing the club’s initiatives, reputation and influence on a global level.

“José has been a terrific leader and partner, and played a significant role in the club becoming the creative industry’s global leader in education, professional development, inclusion & diversity and gender equality programming,” he said.  “We thank him for his many important contributions to making The One Club an organization that nurtures a more vibrant and inspired global creative community.”

Past One Club Board members include industry legends such as Bob Barrie, Lee Clow, Lee Garfinkel, Jeff Goodby, Sir John Hegarty, Ed McCabe, Dan Wieden and others.  

The announcement was made in lead up to The One Club’s Creative Week, May 7-11, 2018 in New York (  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week includes The One Show over two nights, ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

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