ASIA-PACIFIC – JAKARTA, INDONESIA, APRIL 2011 – OMD Indonesia, part of the Omnicom Media Group, has bagged the McDonald’s media account after a comprehensive pitch involving Dentsu, Activate and Maxus. OMD Indonesia’s scope of work for the world’s largest quick service restaurant chain includes media strategy, media buying and planning across all channels.
McDonald’s is a long-standing OMD client across the globe and Indonesia is the 70th market, OMD has added to the relationship. The contract with OMD Indonesia is effective from May 2011.
“McDonald’s is a treasured and respected OMD client across the globe, and it is with great pleasure that I welcome this partnership in Indonesia. Our team here is looking forward to working on the account and enthused to deliver the best possible solutions to drive McDonald’s short and long term brand objectives in Indonesia with added value,” said Cesar Munar, CEO, OMD Indonesia.
“Finding the right media partner is really important to the success and growth of our business in today’s competitive and challenging market. Our decision to go with OMD was based on the strength of their media strategy that skillfully combined creativity, apt allocation of resources, efficient media tools and cost-effectiveness,” said Michael Hartono, Director of Marketing, PT Rekso Nasional Food, the developmental licensee of McDonald’s in Indonesia.
