Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: Mandai retains TSLA as global creative partner
SINGAPORE — Mandai Park Holdings (Mandai) which is overseeing the development of the Mandai nature district has reappointed The Secret…
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Brand & Business: Winners of the 15th Annual FedEx Express/JA International trade challenge announced
HONG KONG — FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation…
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New Business: dentsu X India wins media mandate for MyGlamm
MUMBAI, INDIA — dentsu X, the media agency from the house of dentsu India, has won the integrated media mandate…
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Brand & Business: Outbrain announces second quarter 2021 earnings results
NEW YORK, US – Outbrain Inc. (Nasdaq: “OB”), a leading recommendation platform for the open web, announced today financial results…
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New Business: MNC Group signs agreement for video advertising with SpotX, now part of Magnite, to scale video monetisation plans in Indonesia
SINGAPORE — MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video…
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Brand & Business: FCB Group India and Kinnect join hands to power creativity with technology and data
MUMBAI, INDIA — Interpublic Group of Companies (IPG) and FCB has announced the acquisition of equity stake in Kinnect, India’s…
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Brand & Business: Brave Bison acquiring leading digital performance & commerce agency Greenlight
LONDON, UK — Brave Bison, the AIM-listed global social media & marketing company, is acquiring award-winning digital advertising & commerce agencies…
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Brand & Business: FCB Inferno juniors create ‘AdLingo’ to take the confusion out of advertising jargon
LONDON, UK — FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown…
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Insight: New study from McCann Worldgroup reveals 89% of Gen Z in APAC believe they have the power to influence global brands’ actions and behaviors for the better
SINGAPORE — McCann Worldgroup Asia Pacific today released the regional findings from their global “Truth About Generation Z” study to…
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New Business: MYNIC appoints Ruder Finn Malaysia as official PR partner to accelerate adoption of .MY locally and enhance its presence globally
KUALA LUMPUR, MALAYSIA — Malaysia’s national domain name provider, MYNIC Berhad, has appointed Ruder Finn Malaysia as public relations partner…
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Brand & Business: Samsung Electronics announces sustainability vision for mobile: Galaxy for the Planet
SEOUL, SOUTH KOREA — Samsung Electronics Co., Ltd. today unveiled Galaxy for the Planet, the sustainability platform for its Mobile…
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Brand & Business: Viu continues to have the highest number of monthly active users in Southeast Asia for 7th consecutive quarter
HONG KONG — Viu, PCCW’s leading pan-regional OTT video streaming service, today announced key milestones for its H1 2021 performance.…
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Brand & Business: Ogilvy launches center for Behavioural Science in Asia
HONG KONG, CHINA – Ogilvy Consulting, the global growth and innovation arm of Ogilvy, today announced the launch of its…
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