Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
Subscribe Today-
Cannes Lions 2019: McCann New York Dominates the Good: Sustainable Development Goals Lions as the Final Shortlist is Revealed
Over 20 shortlists released and with thousands of finalists celebrating all over the world, the final leg of the contender…
Read More » -
Cannes Lions 2019: Sheryl Sandberg Pushes For Targeted Advertising and Going Against Stereotypes For Facebook
Words by Jamie Tolentino-Deludet Bloomberg’s Caroline Hyde hosts Facebook’s Sheryl Sandberg for a conversation around consumers particularly on their changing…
Read More » -
Brand & Business: Mastercard Pushes for Inclusion as it Presents the True Name™ Card, Using Chosen Names to Reflect True Identities of the LGBTQIA+ Community
For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true…
Read More » -
Cannes Lions 2019: IKEA’s “ThisAbles” by McCANN Tel Aviv Continues to Win for Asia Region
IKEA’s ‘ThisAbles’ by McCANN Tel Aviv continues to win awards for this year’s Cannes Lions. The campaign bagged 1 Gold,…
Read More » -
Cannes Lions 2019: Burger King and FCB New York, FCB/SIX, Forsman & Bodenfors, AKQA, Scholz & Friends, VMLY&R Bring Home Top Metals
Another night filled with celebrations as the awards continue for Cannes Lions 2019. Burger King and FCB New York are…
Read More » -
Cannes Lions 2019: Forsman & Bodenfors’ E.V.A. Initiative for Volvo Named First-Ever Creative Strategies Grand Prix Winner
Great ideas make great campaigns, but behind all the glitz and glamour of an effective one is a well-structured and…
Read More » -
Breaking News: Cannes Lions 2019 Tags Mindshare as Media Network of the Year, Quibi’s Jeffrey Katzenberg as Media Person of the Year
Cannes Lions 2019 has just announced top awards for Media Network and Media Person of the Year. Shortly after announcing…
Read More » -
Cannes Lions 2019: Cross-platform “Air Max Graffiti Stores” by AKQA for Nike Nabs Media Lions Grand Prix Title
From iconic shoe designs, to street art, mobile apps, and traditional media, AKQA’s “Air Max Graffiti Stores” for Nike made…
Read More » -
Cannes Lions 2019: Positive Twist to Racist Insult, FCB/SIX “Go Back To Africa” Campaign Wins Creative Data Grand Prix
The future will be data-driven, that’s what most experts believe. But raw data, even with the amount of information it…
Read More » -
Cannes Lions 2019: Burger King Wins Big in Direct Lions; Claims Grand Prix with “Whopper Detour” by FCB NY
Who says Big Data has to be boring? If anything, Whopper Detour winning the Grand Prix award for this year’s…
Read More » -
Cannes Lions 2019: No More Frozen Burgers; VMLY&R’s “Keeping Fortnite Fresh” for Wendy’s Wins Social & Influencer Grand Prix Award
“Wendy’s. Doesn’t. Do. Frozen. Beef.” A clear message received by fans of Fortnite, an online game which has one of…
Read More » -
Cannes Lions 2019: Purpose-driven “Tampon Book” by Scholz & Friends for The Female Company Named as PR Lions Grand Prix Winner
The relationship between business, brands, and people are changing, especially in the advent of purpose-driven campaigns or advocacies that seek…
Read More » -
Cannes Lions 2019: The New Creative Capitals Have Arrived at the Cannes Festival – Making Their Mark as New Leaders of Creativity
Words by Jamie Tolentino-Deludet With globalization, the biggest cities aren’t the ones coming up with new ideas and telling people…
Read More »