Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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D&AD 2019: Headline Speakers for the UK’s Largest Creative Celebration Has Been Announced, More Big Names Complete the All-Star Lineup
LONDON, U.K. – D&AD Festival, the UK’s largest event celebrating global creative talent, has unveiled its line-up of headline speakers. Held…
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Brand & Business: Creative Agency Droga5 Joins Experience Agency Accenture Interactive
(Brian Whipple, global CEO, Accenture Interactive and David Droga, founder & creative chairman, Droga5) NEW YORK – Droga5, one of the…
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People: Andrew Lee, Managing Director of Havas Immerse, Retains Position as President of 4As Malaysia
The Association of Accredited Advertising Agents of Malaysia (4As) recently held its 14th Biennial General Meeting, with an election to…
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New Business: Viu Maintains Strong Partnership with Mad Hat PR as it Leads the Brand’s Communications in Malaysia for a Second Year
KUALA LUMPUR – Viu, the leading regional over-the-top (OTT) video streaming service continues its tenure with Mad Hat PR after seeing…
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Brand & Business: Mondelez India Gives a Warm Welcome to “Pitch” Brothers Steve Smith and David Warner as They Make a Comeback on Australian Cricket
Mumbai, April 01, 2019: Cadbury Dairy Milk sets generosity in motion, welcomes back Australian Cricket fames Steve and Dave this…
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Campaign Spotlight: Desperados Organizes the World’s Largest Video Light Show Using Mobile Phones During Their Epic Party
POLAND – Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing…
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Campaign Spotlight: Giant Breasts Bounce Across London’s Skyline as Elvie Makes a Big Statement Against the Breastfeeding Stigma
In the early hours of Mother’s Day, five giant inflatable breasts came into view across London’s skyline as part of…
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Digital: Noise GIF Fest Introduces Next Level Storytelling with New Innovation on Facebook, “Uncommon Grounds”
Singapore, 29 March 2019: Noise GIF FEST opened yesterday to reveal over 150 newly created GIFs on giant LED screens,…
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People: Caleb Watson Appointed as Initiative Guangzhou General Manager, After Holding the Position at Starcom Brisbane Australia
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, have today announced the appointment of Caleb Watson to General Manager Initiative…
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People: Patrick Miciano Brings His Creativity to Grey Group Indonesia as its New Executive Creative Director
INDONESIA – Grey Group Indonesia has appointed Patrick Miciano (pictured) as Executive Creative Director in charge of creative output for all the…
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Intelligence: Singapore Leads Southeast Asia with Double-digit Demand for Advertising and Marketing Professionals
Singapore is ahead of its Southeast Asian peers in terms of annual demand for marketing and advertising professionals, kick-starting the…
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Intelligence: Purpose-Led Strategies, Customer Involvement and Creative Experiences Top WARC’s ‘Lessons from the World’s Best Creative Campaigns’ among the Creative 100
Using purpose to power behavioural change, involving customers to drive brand engagement and weaving creativity into the customer experience, are…
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Brand & Business: Globo, Brazil’s Biggest Content Producer Releases Interactive Online Brand Book Highlighting its Values, Personality and Overall Identity
Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – today unveils its updated brand values,…
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