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People: Patrick Miciano Brings His Creativity to Grey Group Indonesia as its New Executive Creative Director

INDONESIA – Grey Group Indonesia has appointed Patrick Miciano (pictured) as Executive Creative Director in charge of creative output for all the agency’s key accounts and creative projects.

He will be working closely with Subbaraju (Raju) Alluri CEO & Area Director, Grey Group, Indonesia & Thailand.

Before joining Grey, Miciano was the ECD at DDB MNL, where he worked with multiple global and homegrown brands including Gatorade, Volkswagen, Kia, Isuzu, Philippine Airlines and Smart Communications. In his eight years with DDB, he helped the agency reach new heights with significant wins at international and regional shows such as AME, One Show, Spikes, AdFest, Ad Stars, Asia Pacific Tambuli Awards and The Work.   


Miciano began his career in advertising in 2006 as a Junior Copywriter with BBDO Guerrero-Ortega. His tour of duty in his hometown of Manila also included stints at Ace Saatchi & Saatchi and Bates 141, where he quickly made a name for himself as one of the Philippines’ youngest creative heads.

“Grey is a creative powerhouse that I’ve always looked up to. I am extremely excited to deliver great work for Indonesia, and at the same time, absorb the ‘Famously Effective’ way of thinking that has propelled the network to where it is now.”Patrick Miciano (ECD, Grey Group Indonesia)

“Patrick brings with him great experience having worked with a slew of well-known clients. His work will add another dimension to creativity. We are looking forward to producing cutting-edge campaigns for our clients”Raju Alluri (CEO & Area Director, Grey Group, Indonesia & Thailand).

Having been raised in Jakarta, Patrick has always embraced Indonesia as his second home. He is addicted to “gorengan” (Indonesian fritters) and the city’s wide variety of street fare.


About Grey Group

Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognized as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of “World’s 50 Most Innovative Companies.


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