Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
Subscribe Today-

Yes, #EatLikeAndy is really Andy Warhol. The Burger King® Super Bowl Commercial clips Jorgen Leth’s 1982 film “66 Scenes from America”.
The commercial features a film of Andy Warhol eating America’s Favorite Burger®, the Whopper® The Burger King® brand debuted a new Super Bowl commercial that…
Read More » -

PEOPLE: Geometry Japan appoints Fumitaka Takano to Executive Creative Director
Former ADK Tokyo creative tasked to provide the best brand experience SHANGHAI, January 29, 2019 — Geometry Japan has announced…
Read More » -

PEOPLE: Petra Strobl joins Serviceplan Group as Global Head of Corporate Communications
Petra Strobl has taken over the role of Global Head of Corporate Communications for the Serviceplan Group, responsible for the…
Read More » -

Ogilvy leads R3 Worldwide’s Asia-Pacific 2018 Creative Agencies New Business League rankings
Ogilvy led agencies in Asia-Pacific last 2018 with an estimated overall annual revenue of USD 107.5M, followed by J. Walter…
Read More » -

Insight: Double-digit growth in advertising and marketing for the Philippines and Singapore
SOUTHEAST ASIA, 29 January 2019 — Singapore and the Philippines concluded the year on a positive note with double-digit growth in demand…
Read More » -

TECHNOLOGY: Alexa, You Can’t Shop With Us – What Retailers Miscalculate with Personalisation Technology
MANILA, January 28, 2019 — Studies show a shocking contrast between the way consumers and retailers view stores’ technology advancement…
Read More » -

Glico appoints Wavemaker Thailand as Media Agency of Record
BANGKOK, 28th January 2019 — Wavemaker, GroupM’s billion-dollar revenue, media, content and technology agency today announced that it has been appointed as…
Read More » -

Tanduay Pays Homage to the People on 165th Year
In marking its 165th anniversary this year, Tanduay celebrates its people and its past. It will soon launch a coffee…
Read More » -

INTELLIGENCE: Hakuhodo Institute of Life and Living ASEAN holds “THINK FUTURE-FORWARD: How ASEAN Lives Evolve As Technology Gets Smarter”
ASEAN Sei-katsu-sha Forum held in Bangkok Tokyo—Hakuhodo Institute of Life and Livi ng ASEAN (“HILL ASEAN”) today announced findings from its…
Read More » -

Manulife Philippines Named 2018 Best Life Insurance Brand in the Philippines by Global Brands Magazine
Manulife Philippines (Company) was recognized by Global Brands Magazine as the Best Life Insurance Brand in the country in 2018…
Read More » -

BIMI-managed mutual funds bag 12 awards at the 12th PIFA Annual Awards Night
BPI Investment Management Inc. (BIMI), a wholly-owned subsidiary of BPI, recently took home 12 awards during the 12th PIFA Annual…
Read More » -

Havas Group acquires majority stake in the largest communications group in the Baltics
Havas Group has finalised the deal to acquire a 51% stake in the largest Baltics-based communications group, formed by the…
Read More » -

GAMING: Biborg’s “The Choice is Yours” Digital Campaign for Resident Evil 2 Features Multiple-Choice TrueView Ad That Lets Users Choose Their Own Adventure
London, January 25, 2019 – Following a pitch process, Capcom EMEA and UK has chosen digital agency Biborg to design…
Read More »