Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Miguel Miranda: Braving New York to chase a photographic dream
Braving a foreign country to pursue a dream is exciting yet terrifying at the same time. Fear of failing, being…
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MullenLowe Group China wins Agency Of The Year 2018 at IAI International Advertising Awards
SHANGHAI – MullenLowe Group China has bagged three awards at the prestigious IAI International Advertising Awards held in Beijing. The…
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The One Club and MullenLowe Create “Fight Gunfire With Fire” Coalition To Support Students Fighting Gun Violence
NEW YORK — MullenLowe CCO Mark Wenneker and The One Club CEO Kevin Swanepoel team with program founding partners Susan Hoffman at Wieden+Kennedy and…
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J. Walter Thompson Company Appoints Sharon Fernandes as General Manager Mirum Singapore
SINGAPORE — J. Walter Thompson Company Southeast Asia announced today the appointment of Sharon Fernandes as General Manager Mirum Singapore.…
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WARC Awards 2018: AMV BBDO wins Grand Prix for Libresse/ Bodyform campaign #bloodnormal
A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category…
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Intelligence: BrandZ 2018 Top 100 Global Brands valued at $4.4 trillion
LONDON – The total brand value of the BrandZ Top 100 Global Brands grew a record 21% over the last…
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NTT DOCOMO, INC. wins Dentsu Advertising Grand Award
TOKYO – NTT DOCOMO, INC. was named the winner of the Dentsu Advertising Grand Award, taking the highest honor in…
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Reprise appoints Ben Poole as APAC Managing Director
SINGAPORE – IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced the appointment of Ben Poole as…
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Private sector key to priming PH to be top MICE destination – PACEOS chair Monette Iturralde-Hamlin
MANILA – By 2030, the Philippine meetings, incentives, conventions, and exhibitions (MICE) industry targets to earn a revenue of PhP…
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BBDO Indonesia inducts Syeda Ayesha as ECD
SINGAPORE – BBDO has appointed Syeda Ayesha Ikram as Executive Creative Director of BBDO Indonesia. This marks a return for Ayesha…
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Facebook Attempts to End War on Data Privacy by Offering GDPR Controls
Attitudes to personal data are changing. The Cambridge Analytica scandal was a wake-up call for many users of Facebook and…
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MullenLowe Lintas Group, WPP, BBDO Worldwide, Special Group, Unilever top 2018 Effie Awards for Asia-Pacific
NEW YORK — Effie Worldwide has announced the most effective marketers in the world, based on the global results of…
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2018 Global Effie Index Results: Pepsi unseats Coca-Cola, McCann Worldgroup is #1 Agency Network
NEW YORK — Effie Worldwide has announced the most effective marketers in the world, based on the global results of…
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