Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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WildBrain appointed exclusive global manager of BRB’s kids’ content on YouTube
LONDON – WildBrain, a leading digital kids’ network & studio, has been appointed the exclusive global manager of BRB Internacional’s…
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ADFEST unveils nine more Creative@ADFEST sessions with Gunn Report, Hakuhodo Inc., BBDO, Leo Burnett, McCann Worldgroup, D&AD, and McCann XBC all joining the line-up
PATTAYA – ADFEST is delighted to unveil nine more sessions as part of the Creative@ADFEST stream on 23rd-24th March 2018,…
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Isobar China Group announces strategic agency integration plan
SINGAPORE – Isobar China Group, Dentsu Aegis Network’s leading digital agency, today announced a strategic integration plan and a series of management…
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J. Walter Thompson Singapore names Jon Loke as Executive Creative Director
Agency continues to strengthen its creative capabilities across the region SINGAPORE – J. Walter Thompson Singapore has appointed Jon Loke…
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Initiative names Will Anstee APAC President
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, announced today that it has appointed Will Anstee to APAC President. He…
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UM & Ensemble create a first of its kind TV sync campaign for KFC
Innovative campaign synchronises TV ads with social and mobile KUALA LUMPUR – Universal McCann Malaysia (UM), the media agency under…
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Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling
Pioneer of visual trend methodology over 20 years ago, Getty Images has revealed its annual forecast of the visual trends…
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Business: Barcelona’s Serafi targets B2C market with Taopix
NEWCASTLE UPON TYNE – Communications specialist, Serafí Industria Gràfica, has made its first venture into the consumer market with the…
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Ad campaign ‘Meet Graham’, agency AlmapBBDO, network BBDO Worldwide, holding company Omnicom Group, brand Nike, advertiser Volkswagen Group and USA top Gunn 100 rankings
GLOBAL – Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn…
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Vizeum ranked number 1 network in the world for net new business
Vizeum topped the agency network new business leagues for 2017 as ranked by RECMA. It has been a momentous year…
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Trends 2018: Twitter predicts next wave of marketing will involve AI and machine learning in 2018
MANILA – In 2018, the key to navigate customer conversations is by being live, predictive, and personalized. Businesses and brands…
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11 worldwide advertising stars gather in Lisbon to award the best campaigns in the world and discuss the industry’s future
LISBON – Lisbon International Advertising Festival, whose purpose is to annually award the best advertising campaigns in the world and…
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Dentsu Aegis Network’s Carat named #1 in RECMA’s Qualitative Study for tenth time in eleven reports
PARIS – RECMA, the leading media agency research company, has announced has retained its number one position in its Qualitative…
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