Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
Subscribe Today-
Events: The One Club announces inaugural WITHIN: The In-House Creative Conference
NEW YORK, USA — The One Club for Creativity, the world’s foremost nonprofit organization to support the global creative community, will hold its first WITHIN: The In-House Creative Conference, streaming live…
Read More » -
Campaign Spotlight: Entropia and TNB encourage positive energy with “Nian-tastic” CNY film
KUALA LUMPUR, MALAYSIA — Digging into Chinese New Year legends for inspiration, Entropia and Tenaga Nasional Berhad’s (TNB) ‘Nian-tastic New…
Read More » -
Insight: The Trade Desk unveils research showing 55 percent of Filipino viewers are streaming more OTT video content because of COVID-19
MANILA, PHILIPPINES — Today, The Trade Desk (NASDAQ: TTD) announced an in depth report on over-the-top (OTT) video streaming in…
Read More » -
Insight: Cheil Worldwide releases South Korea’s 2020 ad spend report
SEOUL, SOUTH KOREA – South Korea’s ad spend in 2020 recorded 11.99 trillion won, a 0.8% drop compared to the…
Read More » -
Events: D&AD collaborates with Chivas Regal on latest New Blood Quickfire brief
LONDON, UK — D&AD today announces the second of its New Blood Quickfire briefs, short-form versions of traditional New Blood…
Read More » -
Campaign Spotlight: Dunzo is hoarding love in Pune with its latest data campaign
INDIA — Dunzo, India’s most loved local commerce and delivery app, in association with Brandscope, the hyperlocal specialist agency from…
Read More » -
New Business: World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
INDIA — Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement…
Read More » -
Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push
SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards…
Read More » -
Brand & Business: AI marketing technology platform EternityX opens new office in Australia
HONG KONG – Leading AI marketing platform EternityX announces its new office opening in Sydney, Australia, as part of its…
Read More » -
Insight: Lockdown shifts ad spend dynamics in Asia Pacific, reports dentsu’s forecast on Global Advertising Spend
SINGAPORE – Award-winning agency network, dentsu recently released its 2021 forecast on Global Advertising Spend (Ad Spend). The report was …
Read More » -
Art & Culture: Bridge the distance between us in the second season of OH!’s digital art walk
SINGAPORE — OH! Open House’s digital art walk, Days — and counting, returns this 19 February 2021 with the second…
Read More » -
Entertainment: HBO and HBO Max receive nine Golden Globe nominations
MANILA, PHILIPPINES — HBO and HBO Max received 9 Golden Globe® nominations for the upcoming 78th annual Golden Globe® Awards.…
Read More » -
Brand & Business: Montieth & Company and SPRG launch new PR agency
ASIA — Strategic Public Relations Group (“SPRG”), one of the largest public relations networks in Asia-Pacific, and Montieth & Company…
Read More »
