Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Interone and BMW count on nostalgia to make driving fun again in China
CHINA – Selling cars is one thing, but selling cars in a country known for the infamous “carpocalypse,” “carmageddon,” or…
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Huawei appoints Leo Burnett to handle EBG
SHANGHAI – On top of a number of key projects that Leo Burnett China and Huawei Enterprise Business Group (EBG)…
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Mergers and acquisitions in 2015 see consulting firms and holding companies dominate
NEW YORK – According to an independent marketing consulting firm, a new group of Private Equity, Consulting Firms, and agricultural…
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MullenLowe Group replaces typeface logo with a ‘Challenger Octopus’
SINGAPORE – The merger of Mullen and Lowe partners earlier in 2015 has come full circle. Now known as MullenLowe…
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Cannes Lions selects Lions Innovations presidents from Finch and Havas
FRANCE – The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at…
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Lions Festivals organization refuses to comment on DDB’s Amir Kassaei’s bold statement against award shows
FRANCE – DDB Worldwide’s Chief Creative Officer Amir Kassaei shocked the world of advertising when an article written by the…
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John Seifert is New Global CEO at Ogilvy & Mather
NEW YORK – Marking a return to a traditional New York-based center of power, Ogilvy & Mather has tapped John…
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Coca-Cola retires iconic ‘Open Happiness’ slogan after 7 years
FRANCE – For 7 years, Coca-Cola has centered its marketing strategy on the concept of happiness every time you open…
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Changes at the Top for Foursquare
GLOBAL – Check-in and location-based app Foursquare recently announced changes in terms of their top personnel. Foursquare co-founder Dennis Crowley…
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Cannes Lions Names Lions Entertainment Jury Presidents
FRANCE – The Cannes Lions International Festival of Creativity has announced that Jae Goodman and Josh Rabinowitz will lead juries…
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Todd Martin moves to Havas Worldwide after short stint at Edelman
SINGAPORE – After a short stint in Edelman as director of strategy, Havas Worldwide announced on Thursday that Todd Martin…
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Outgoing J. Walter Thompson CCO Valerie Cheng joins ADFEST 2016 as jury president
BANGKOK – ADFEST has announced that Valerie Cheng, currently Chief Creative Officer at J. Walter Thompson Singapore and soon-to-be Facebook creative…
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Publicis Groupe rolls out Publicis Communications, Mark Tutssel to head the global creative board
GLOBAL – Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis…
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