Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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CES 2016: Netflix expands to 135 new countries
California – Netflix has just has more than tripled its reach by expanding the internet TV service to 135 new…
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Dentsu Aegis Network opens mcgarrybowen Hong Kong
Hong Kong – Dentsu Aegis Network is set to open mcgarrybowen Hong Kong this month to be led by mcgarrybowen…
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OMD Singapore wins jewelry brand Pandora
SINGAPORE – Beating stiff competition from incumbents and other potentials, OMD Singapore has won the coveted Pandora media pitch. The…
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Michael Zhang returns to Ogilvy as Neo@Ogilvy China CEO
MANILA – Michael Zhang, the former Chief Strategy Officer of GroupM, return to Ogilvy & Mather China as CEO of…
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Kevin Rooney is Mindshare APAC’s new Chief Growth Officer
APAC – Mindshare Asia Pacific has expanded the role of Kevin Rooney, managing director of boutique agency m/six Asia Pacific, to…
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WFA shares 10 key marketing trends to watch in 2016
BELGIUM – Stephan Loerke, the CEO of The World Federation of Advertisers, has listed the top 10 marketing trends to look out for…
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Geek Chic! | Final Fantasy Heroine Lightning is the new face of Louis Vuitton
FRANCE – French fashion house Louis Vuitton has just revealed the new face of their latest Spring – Summer 2016…
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Spotify on the hunt for Head of PR for Southeast Asia
Singapore – Spotify, the world’s most popular music streaming service, is looking for a head of PR for its operations…
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2015 Review: Looking Forward, Looking Back
adobo surveyed some Asia-Pacific regional heads and this is what they had to say about 2015 in response to the…
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adobo Year-ender: Top 10 Advertising, Marketing & Media Personalities of the Year (Regional)
The industry is rapidly changing and it’s hardly digital that’s causing this pace. Behind every successful campaign, new product or…
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Millennials are Fuelling the Rise of Fine Dining in Asia Pacific
SINGAPORE – MasterCard has revealed that one in three millennials (18-29 years old) in Asia Pacific are eating at fine…
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Lipton Re-Invents Coffee Machines for Tea-Lovers
Lipton’s ‘Re-invent Your Machine’ Campaign launches in France this week with a brand new TV commercial. Creative Agency, Rothco, acted…
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Spotify: Top listeners of The Beatles are aged 34 and below
GLOBAL – On Christmas Eve, The Beatles gave the world the best holiday gift–their entire catalogue, from Please, Please Me…
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