Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Campaign Spotlight: Arjun Kapoor stars in new Flying Machine stop motion TVC by Lowe Lintas
MUMBAI – With another Indian brand trying to win the hearts of the younger market, Flying Machine has partnered with…
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Geometry Global announces new joint creative directors for Korea office
KOREA – Two native ad veterans are set to lead the creative team of Geometry Global Korea as the network…
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Isobar Japan and Dentsu IX join to launch mega agency
JAPAN – As a part of Isobar Global CEO, Jean Lin’s efforts to further build Isobar, the network has announced…
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DDB China Group creates a warm TVC for Midea air conditioners
SHANGHAI – The brand that aims to cool your homes wants to warm your hearts with its new TV commercial…
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BBDO named 2015 LIA Network of the Year, 7 Grand LIAs awarded
NEW YORK – After winning the Spikes Asia 2015 Network of the Year, BBDO was again named the 2015 LIA…
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Campaign Spotlight: ‘The Martell AiR Gallery’ by Bates CHI&Partners and MediaMonks
SINGAPORE – To mark the 300th anniversary of Martell, one of the oldest cognac houses in the world, Bates CHI&Partners…
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J. Walter Thompson NY CCO Adam Kerj moves to McCann Worldgroup
NEW YORK – McCann Worldgroup announced today that J. Walter Thompson Chief Creative Officer Adam Kerj has moved to McCann…
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D&AD announces 2015 New Blood briefs
D&AD has revealed its global brand partners as it opens the call for entries for the 2016 New Blood Awards with…
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Cannes Lions releases 2015 Global Creativity Report
GLOBAL – Cannes Lions has now released the 2015 edition of The Global Creativity Report. Providing definitive rankings, analysis and…
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Yes, Effective Employee Engagement can increase Customer Loyalty
by Jonathan Bernstein, Executive Director and General Manager, Interbrand For financial service companies in Asia, competition has never been more…
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Technology and Marketing: The Game of Catch Up
by Kimi Lim DUBLIN – The relationship between technology, brands and marketers is one fraught with trouble as much as…
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Campaign Spotlight: How Virgin Mobile hijacked the iPhone 6s launch to earn 65K Facebook users in 12 hours
POLAND – What can $650 get you? A new iPhone 6s is one. An ad budget as small as that…
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Filipino startups showcase products at Web Summit 2015
by Kimi Lim DUBLIN – WebSummit attracts attendants from over 134 countries. Some of these are startups in various stages…
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