Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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comScore-The Trade Desk platform opens in APAC
SINGAPORE – Xaxis, a WPP-owned digital media buying arm, is the first agency in Asia Pacific to measure digital campaign…
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Starcom’s CONTENT@SCALE is now in Southeast Asia
Singapore – Starcom Mediavest Group (SMG) has just launched CONTENT@SCALE in South East Asia, a suite of tools that enables…
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Germany’s Krombacher picks LONDON Advertising for global creative duties
MANILA – London Advertising has been named by Krombacher, Germany’s biggest beer brand, to strategically develop a brand positioning for key…
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Dentsu scoops 47 metals at the Spikes Asia Festival of Creativity 2015
SINGAPORE – Dentsu Inc. announced that the Dentsu Group was awarded a total of 47 Spikes, including one Grand Prix,…
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Ready your bags, Airbnb and TBWASingapore will make you hop on a plane
SYDNEY – Airbnb has released a new campaign that will make you want to pack your bags, book an Airbnb…
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Rei Inamoto exits AKQA
GLOBAL – After 11 years in AKQA, Rei Inamoto has announced that he has left the agency. In a tweet…
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Y&R Hong Kong introduces Goldfish crackers through a catchy TVC
HONG KONG – A 53-year-old brand, and the number one kids’ crackers in the United States is entering the Hong…
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Ogilvy & Mather promotes Chris Riley as Chairman of Singapore Group
SINGAPORE – Recently appointed Chief Operating Officer of Ogilvy & Mather (O&M) Group Singapore, Chris Riley has been promoted to…
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Publicis London debuts first work for WestJet
CANADA – To launch Canada’s leading budget airline, WestJet’s fares and routes between UK and Canada, Publicis London has created…
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adobo magazine presents the Best in Global Digital Marketing
Best Marketing, one of Europe’s leading producers of workshops and in-house training seminars on digital marketing partners with adobo magazine, the…
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Campaign Spotlight: Twice Spikes Asia Grand Prix Winner ‘Life Saving Dot’ by Grey Singapore
SINGAPORE – ‘Life Saving Dot’ by Grey Group Singapore is one of the two campaigns that scooped a double Grand…
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Viacom International Media Networks appoints Pierre Cheung as SVP and GM
BEIJING/SINGAPORE – BBC Worldwide veteran Pierre Cheung has been appointed Senior Vice President and General Manager of Viacom International Media…
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DDB Worldwide announces new APAC management structure following Zeigler’s retirement
GLOBAL – DDB Worldwide, part of Omnicom Group, today announced a new management structure in the Asia Pacific region. John…
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