Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: airasia’s BIGLIFE announces rebrand, new future of BIG Rewards program
KUALA LUMPUR, MALAYSIA – BIGLIFE, a recognised leader in the loyalty marketing platform market who operates the award-winning BIG Loyalty…
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Music: Filipino music acts syd hartha, She’s Only Sixteen, and KRNA to perform at Music Lane Okinawa 2021
OKINAWA, JAPAN – The trend of hybrid and online music showcase and conference festivals is set to continue next year…
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People: Karen Ho appointed CEO of media agency Initiative China
SHANGHAI, CHINA – Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Karen Ho, to CEO…
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Events: The One Club seeks agencies for global online Mentor & Creative program
NEW YORK CITY, USA — The One Club for Creativity is now looking for agencies, brands and diverse young creatives to participate in…
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Sustainability: Two million people demand a global treaty to stop marine plastic pollution
MANILA, PHILIPPINES – Two million people signed the petition calling for an urgent establishment of a global treaty on marine…
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Campaign Spotlight: Surf Excel and BBDO Pakistan wash an entire billboard to launch new Stain Lifter Technology
PAKISTAN – As a follow-up to their disruptive stain hijack of broadcast screens earlier this year, Surf Excel and BBDO…
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Campaign Spotlight: Leo Burnett Orchard launches ‘Jeetney Me Kick Hai!’ campaign for WINZO
MUMBAI, INDIA – Leo Burnett Orchard recently won the creative mandate for Winzo – India’s largest vernacular social gaming platform…
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Brand & Business: AdColony teams up with Mana to change the game for brands in Asia Pacific
SINGAPORE — AdColony, the in-app marketplace for brands, with a focus on gaming, today announced its partnership with Mana Partners,…
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People: Prerna Mehrotra promoted into regional media role, leads dentsu’s global media business across APAC region
SINGAPORE – Dentsu International APAC today announces the promotion of Prerna Mehrotra into the role of CEO, Media, APAC reporting…
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New Business: McCann China commences partnership with Alibaba for Beijing 2022 Winter Olympics campaign
SHANGHAI, CHINA – McCann China announced today that it has been newly appointed as the creative partner for Alibaba’s Olympics…
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Brand & Business: Chimp&z Inc implements monthly mental health leaves & menstrual leaves for employees
MUMBAI, INDIA – Chimp&z Inc, the global 360-degree digital marketing agency, has made two new additions to their people friendly…
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Campaign Spotlight: ‘Breaking News’ by Tonic Worldwide for Nutralite’s latest digital campaign
MUMBAI, INDIA – As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health, created buzz…
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Campaign Spotlight: LONDON Advertising’s new campaign launches on New Year’s Eve to help Britain get going again in 2021
LONDON, UK – LONDON Advertising launches ad industry’s first-ever January Sale. “We will help businesses get ‘match-fit’ ahead of the…
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