Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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People: Ogilvy names Emily Poon new President of Public Relations & Influence for Asia
HONG KONG, CHINA – Ogilvy announced today that Emily Poon has been appointed President of Public Relations & Influence in…
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New Business: OMG powers up with Electrolux win, bespoke unit within OMG created to service account across APAC and MEA
SINGAPORE – Electrolux, the leading global appliance company, has appointed Omnicom Media Group (OMG) as its media agency of record…
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Events: First-timers among ATF Pitch winners, ATF Animation, Chinese and Formats Pitches champions react to their wins
SINGAPORE – Winners of the Asia TV Forum & Market (ATF) Animation, Chinese and Formats Pitches were announced after a…
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Insight: TBWA\Group’s 65dB releases 2020 beauty insight report exploring 12 beauty conversations happening in Asia
SHANGHAI, CHINA – 65dB, the global consumer and market research social listening practice of TBWA\Group, has released a social insight…
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New Business: Purplle appoints Essence as integrated media agency of record in India
MUMBAI, INDIA – Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it…
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Brand & Business: Nium and Cebuana Lhuillier launch Quikz in Singapore to expand remittance capabilities for Filipino users
SINGAPORE – Quikz, Cebuana Lhuillier’s flagship mobile remittance app in the US, is now available in Singapore, made possible through a…
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Insight: Dentsu launches ‘Brave New Normal’, dentsu Creative Trends 2021
LONDON, UK – Global creative agencies including dentsumcgarrybowen, Isobar & 360i showcase inspiration for marketers to secure post-covid growth Brave New…
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New Business: Tonic Worldwide awarded social media mandate for Warner Music India
MUMBAI, INDIA – Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, bagged the social media mandate for Warner…
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Insight: 2021 will redefine the 21st Century, according to “Fjord Trends 2021” report from Accenture Interactive
NEW YORK CITY, USA – As the COVID-19 crisis redefines how economies and society as a whole function, human ingenuity…
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Awards: The One Club Announces 10 Jury Chairs For Historic ADC 100th Annual Awards
NEW YORK, USA — The first diverse group of top creative leaders have been named as jury chairs for the…
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Campaign Spotlight: THE ICONIC and electriclimefilms team up to produce new campaign “Beauty Launch”
SINGAPORE – Featuring THE ICONIC’s new beauty destination, Australia and New Zealand’s leading online fashion, sports and lifestyle retailer collaborated…
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Insight: Palo Alto Networks announces their Cybersecurity Predictions 2021, trends influencing the digital future
MANILA, PHILIPPINES — Palo Alto Networks, global cybersecurity leader, announces four major cybersecurity trends which businesses should take into consideration…
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Campaign Spotlight: BBH Singapore’s latest experiment for League of Legends: Wild Rift tastes sweet with a hint of weird and exciting
SINGAPORE – Mario has mushrooms. Pacman has cherries. And League of Legends, the most popular PC game on the planet,…
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