Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Publicis Worldwide refurbishes its original logo
GLOBAL – Publicis Worldwide on Friday launched a new brand identity, well not technically. The newly launched logo is a…
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Cannes Lions introduces most diverse line-up ever
FRANCE – They say travel broadens the mind, and it’s certainly a good thing to experience people of different cultures…
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OMD appoints new Group Business Director for McDonald’s Account
SYDNEY – OMD have today announced the appointment of Jon Betts to the position of Group Business Director working across…
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This campaign by Sprite and Isobar is asking you to get out of your house
SHANGHAI – Sprite has launched its latest summer campaign by Isobar: “Release your summer in 100 ways”. The online to…
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FoxyMoron wins digital mandate for Jim Beam India
MUMBAI – Beam Suntory’s top bourbon whiskey brand Jim Beam has awarded its digital duties to leading independent digital marketing…
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Leo Burnett’s Mark Tutssel is LIA’s Non-Traditional Jury President
As Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network’s creative leader and is responsible…
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Havas combats ad fraud with Meta Quality Barometer
FRANCE – Havas Media Group has just launched a Meta Quality Barometer to monitor and filter fraudulent online advertising inventory…
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Roberto Pace replaces Rob Lowe as Eleven’s PR Director
SYDNEY – Roberto Pace has been appointed as the new PR Director of Eleven, part of the Whybin\TBWA Group. Roberto…
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After 20 years, IHOP turns its frown upside down
Since it came to business 57 years ago, IHOP has been putting a smile on our faces with their mouthwatering…
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Cannes Lions receives record-breaking number of entries
FRANCE – Over 40,000 entries have been submitted across Cannes Lions, Lions Health and the new Lions Innovation Festival. In…
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Lowe Lintas + Partners India wins Agency of the Year at Asia-Pacific Tambuli Awards
APAC – With a total of 20 metal wins, Lowe Lintas + Partners India was named Agency of the Year…
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JWT, Hill & Knowlton enters JV to launch Colloquial
NEW YORK – The J. Walter Thompson Company has teamed up with Group SJR, a unit of Hill+Knowlton Strategies, to…
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McDonald’s Malaysia and TBWAKL’s ‘Rasa Sayang’ campaign demonstrates tough love
KUALA LUMPUR – McDonald’s Malaysia is promoting its new Happy Meal through is latest campaign by TBWA\Kuala Lumpur, ‘Rasa Sayang’.…
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