Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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FutureBrand promotes Australia CEO to take on SEA lead
APAC – FutureBrand has expanded the role of Australia CEO Richard Curtis to include Southeast Asia. Curtis (pictured) was promoted…
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Sony Pictures, Nippon TV enters JV to launch GEM Asia Channel
SINGAPORE AND TOKYO – Sony Pictures Television (SPT) Networks and Nippon Television Network Corporation (Nippon TV) have formed a joint…
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Leo Burnett names new Global Brand Agency Leader for P&G’s Rejoice
Hongkong – Leo Burnett Asia Pacific has named Michaela Lyon as the Global Brand Agency Leader for Procter & Gamble…
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France discovers “secret” S.E. Asia
By Mark Tungate Europe – Paris is playing host this spring to a group of contemporary artists from South East…
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Havas Media Group’s Arena Media appointed media AOR of Giti Tire China
Shanghai – Singapore-based global tire company Giti Tire has appointed Arena Media from Havas Media Group China as its media agency,…
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Subbaraju Alluri is now CEO of Grey Thailand and Singapore
Grey Group has expanded the role its Singapore country manager Subbaraju Alluri to area director & CEO of both Grey…
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Bates CHI&Partners to host ADC Portfolio Night in Singapore
SINGAPORE – Bates CHI&Partners is proud to announce their hosting of the Art Director’s Club (ADC) Portfolio Night, the world’s…
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Brands on Spotify can now target based on playlists
Spotify for Brands will be introducing Playlist Targeting starting May 1, an industry-first service that enables brands to tap into…
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Daughter delivers message to her father in space
GLOBAL — Award-winning commercial director John S. Park has teamed up with Hyundai and Innocean Worldwide to deliver this inspiring…
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DDB Group Hong Kong brings to life watson’s “look good. feel great.” positioning with Canto-Pop idol Pakhou Chau
HONG KONG — DDB Group Hong Kong has launched a new branding campaign in Hong Kong for watsons, Asia’s largest…
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Stephen Li moves to OMD as CEO, Steve Blakeman promoted to a global role
SINGAPORE — OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. “We conducted an extensive…
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Show More! | Amazon India, Leo Burnett launches “Aur Dikhao”
INDIA – Everyone loves a bargain. But for Indians, the fun in shopping is actually in the choosing. Amazon India…
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DDB Group Hong Kong and Fonterra helps mothers answer the world’s toughest questions… from their kids!
HONG KONG — DDB Group Hong Kong and Fonterra have developed a digitally-led advertising campaign entitled “Mama Tell B Why”…
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