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Lowe Lintas unveils heart-warming campaign for Havells LED
MUMBAI — The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns…
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Vizeum opens its media and communication representative office in Jakarta
INDONESIA — Vizeum, a media strategy agency, and a part of Dentsu Aegis Network group, officially announced the opening of…
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Midea appoints DDB Shanghai as AOR
CHINA — After a competitive pitch, DDB Group Shanghai clinched the creative business of Midea, becoming its Agency of Record.…
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Cheil Worldwide and Burger King Korea help sleeping commuters not to miss their stop
SEOUL — Need to stay alert while sleeping during your daily commute? There’s a sleeping mask for that. Many Koreans…
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Unilever and Coca-Cola among Effie Worldwide 2015’s Most Effective Marketers
NEW YORK — Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas…
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Here’s the final Pencil list of the 2015 D&AD awards
London – AMV BBDO from London has secured 21 pencils, the most on the final day of judging of the…
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Sony Pictures names Virginia Lim as VP of content & marketing
SINGAPORE — Virginia Lim has been named vice president of content & marketing at Sony Pictures Television (SPT) Networks Asia. The…
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DDB Group Hong Kong and PARKnSHOP pay tribute to moms through a light-hearted cartoon film
HONG KONG — Classic local cartoon pig character McDull puts on a wig and a dress. Then, pretends to do…
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Does yaya know best? | Ogilvy’s “Mums & Maids” campaign gets flak
Singapore – A short film from non-profit labor group Transient Workers Count Too and Ogilvy & Mather Singapore reminds Singaporeans…
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Publicis Worldwide adds Vivid Brand to UK portfolio
UNITED KINGDOM — Publicis Worldwide has just acquired shopper marketing agency Vivid Brand to become part of the group’s UK…
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How Honda and Dentsu Inc. transformed oily engines into a beautiful book
JAPAN — Unless you’re a mechanic, I don’t think someone has ever seen or dared touch a vehicle’s engine. We…
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Warc launches 2015 Prize for Asian Strategy
ASIA — Now on its fifth year, the 2015 Warc Prize for Asian Strategy is back to recognize and award…
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TBWAHakuhodo, Quiksilver unveil business suits you can surf with
JAPAN – Global sports brand Quiksilver and TBWA\Hakuhodo are introducing a new wetsuit in Japan even James Bond will be…
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