Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Cheil appoints two global creative directors
SEOUL – Cheil Worldwide has hired Dean Pinnington and Luke Ashton as Global Creative Directors to beef up its creative…
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BBDO Proximity Thailand made ink from diseased lungs, drove interest to quit up 500%
THAILAND – If showing rotting mouths, falling teeth and even death can’t convince smokers to break the habit, how about…
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Fifth Cannes Chimera Competition Launched Today
LONDON – Connectivity and passion are the marching orders of the day as the Cannes Lions International Festival of Creativity…
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Save Aarey Community and TBWAIndia use Rakhis to save the forests of Mumbai
MUMBAI — Save Aarey Community and TBWA\India have teamed up to launch a public awareness campaign to save the forests…
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J. Walter Thompson teams to represent Singapore in both film and cyber at Cannes Young Lions competition
SINGAPORE — Four creative young women from J. Walter Thompson Singapore won the Film and Cyber categories at Mediacorp’s Young…
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Coca-Cola brings Singapore’s “invisible workers” happiness from the skies
SINGAPORE — Based on the data of Singapore’s Ministry of Manpower, over 1.3 million foreign workers make up the country’s…
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FCB Toronto imagines heartbreaking same-sex marriages that never happened
CANADA – FCB Toronto created this heartbreaking ad for LGBT advocacy group PFLAG Canada about the joys of marriage denied…
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Zu, Juggi named new ECDs of Ogilvy Shanghai
CHINA – Ogilvy Shanghai has appointed Thomas Zhu and Jagdish “Juggi” Ramakrishnan as executive creative directors, reporting to Graham Fink…
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Y&R Singapore boosts retail & shopper capabilities with Labstore launch
SINGAPORE — Y&R Singapore is set to strengthen its retail offering with the introduction of Labstore, Y&R Advertising’s digitally-led retail…
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Gideon Hornung joins OMD
AUSTRALIA — OMD Sydney have appointed Gideon Hornung to the position of Head of Strategy on McDonald’s. “It’s with great…
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After 8 years with Leo Burnett Sydney, Andy DiLallo moves to M&C Saatchi
SYDNEY – Following a global search, M&C Saatchi Australia has appointed Andy DiLallo to the newly-created role of Chief Creative…
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Coca-Cola connects teens with the meaning of true friendship
MEXICO CITY — True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork…
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TBWAParis, Fontyou tell story of grumpy, old fonts
PARIS – Fontyou, the world’s first cloud-based typeface manager, has launched its first ad campaign via TBWA\PARIS and \ELSE involving a…
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