Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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CAA Marketing’s Jesse Coulter leads LIA Branded Entertainment jury
LONDON AND NEW YORK – Jesse Coulter, Co-Chief Creative Officer of CAA Marketing, a division of leading entertainment and sports…
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INOX appoints LinOpinion GH as its PR Agency
MUMBAI – Public relations consultancy LinOpinion GH, the PR division of Lowe Lintas + Partners, has won the PR mandate…
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Turning marketers into rock stars: Droga5’s Ted Royer on today’s clients
GLOBAL – According to Ted Royer, Chief Creative Officer at Droga5, there are two types of marketers: those who play…
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DDB MudraMax-OOH and Zee News create ‘Misunderstood Scoreboard’
MUMBAI – In the recent event of what was considered one of the biggest matches of the ICC World Cup-…
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Abhijit Das comes on board as Head of Planning for Grey Group Malaysia
MALAYSIA – Abhijit Das joins Grey Group Malaysia as Head of Planning. Das joins Grey from Leo Burnett Vietnam where…
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IPG Media Lab Outlook report asks: Are you ready for the Internet of Thrills?
NEW YORK – IPG Media Lab today released its annual Outlook report, examining the market forces, new technologies and consumer…
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D&AD extends entry deadline for 2015 Professional Awards to 25 February
LONDON – Creatives aspiring to win a D&AD Pencil this year will have an extra week to complete their entries,…
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DDB Mudra North launches new multimedia campaign for Pan Bahar starring Saif Ali Khan
MUMBAI – What began as an idea to bring a small but ground-breaking addition to the tradition of enjoying the…
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Brand Dialogue’s Fabrique commences branding for Agra
INDIA – Dutch multidisciplinary agency Fabrique, part of the Brand Dialogue group (a consortium of top Dutch branding and design…
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Runners race with tigers in WWF campaign by Hungry Boy
GLOBAL – The World Wide Fund for Nature has teamed up with creative agency, Hungry Boys, to produce a website…
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Grey Group India launches a YouTube video for Gillette India as a tribute to all Indian cricket fans
MUMBAI – Cricket in India isn’t just a game, it’s a bona fide religion. With the Cricket World Cup taking…
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JWT’s ‘I’m Home’ campaign celebrates Changi Airport and Singapore’s 50th
SINGAPORE – Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter…
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Asterio Gutierrez joins Fred & Farid
SHANGHAI – Multi-awarded creative Asterio Gutierrez has joined independent agency Fred & Farid’s Shanghai office after over a year…
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